Introduction to the ADKAR Model
The ADKAR model, which is a change management model, focuses on the achievement of change at individual perspective and level. Generally, it is known as awareness, desire, knowledge, ability, and reinforcement which presents 5 essential stages of development and maintaining change management. This model encourages organizations to enhance the employees through the change process and motivate participation using the right skills and knowledge. This model is especially well established and a suitable model for supporting the organization in fostering acceptance. It concentrates on personal transformation with a smoother transition, long-lasting involvement, and improvement. In addition, these policies are useful for cultural shift within the organization and it is a structured approach to help the employees.
Five stages of the ADKAR change management model
1. Awareness
Initially, the first stage is awareness which is the recognition for change. It is important to communicate with transparency and understand the aspect of the bigger picture. If there is an implementation of a new software system the employees should understand the current system position (Paramitha, Tobing, & Suroso, 2020). Also, this involves setting the change and preparing individuals mentally prepare what’s to come next.
2. Desire
As awareness is most important, it does not only create motivation to change. The desire particularly individual’s,focuses on commitment to the individual and genuine intention. The goal is to understand the individual benefit and personal achievement. Moreover, it focuses on change that positively impacts increased efficiency and enhanced career development. For example, if there is a relocation to a new office employees have concerns regarding the facilities such as amenities and collaborations. Also, involves making decisions regarding personal advantage and willingness to change
3. Knowledge
Once the desire is completed, it ensures employees succeed. Particularly, knowledge is the main approach to providing training and guidance to the employees. These include various skills and seminars to enhance the skills of individuals. For instance, a project management tool requires training individuals and session practices. In this case, the employees feel confident in understanding the change and applying the knowledge.
4. Ability
After the application of knowledge then theoretical understanding and knowledge in practice is essential. This stage helps in gaining hands-on experience and provides more opportunities to gain insights and feedback. Also, it helps individuals to overcome obstacles and enhance their progress.
5. Reinforcement
Finally, reinforcement is the last stage where new processes and behaviors are adapted to the individuals. Also, this involves recognition of achievements and rewards and encourages employees to work with the change and support to prevent any obstacles.
ADKAR change management model

Benefits of ADKAR change management model
Practical and actionable steps
One of the major advantages of the ADKAR model is practicality. It is complex to implement real-world scenarios in organizations. The ADKAR Model builds an actionable step for implementing 5 stages and putting towards a straightforward method to get easy access in the organization for change management (Singh, 2024). In addition, this focuses on measurable goals tracks the progress to make necessary adjustments and simplifies the complex change process
Easy and ready-to-use framework
Generally, the ADKAR model is a ready-made solution for organizations to implement change management. This is a pre-existing design that takes action immediately without any concerns. Moreover, this provides a clear measurement of roadmap and initiatives adapting to changes quickly in the business world.
Effectiveness and recognition
This model has been used rigorously by many managements and organizations. By adopting these techniques there is a widespread across global management in sharing the knowledge and also sharing the experiences (V & Thekkekara, 2023). Also, this model proves a track record of businesses how they are established and how they have implemented the change management extensively.
Individual change and employee engagement
It has a successful transformation of each individual’s perspective by raising awareness and desires. This helps the organization with personalized support and assistance to change in any environment. It is prioritized with clear communication in the initial stages. The transparency nature adapts to change and provides more benefits to feel engaged with the audience and employees for better collaboration. Moreover, it also focuses on equipping the employee with the necessary skills and training the employees to prepare for advanced roles and responsibilities.
ADKAR Model

Challenges of the ADKAR Model
The rigid structure of the ADKAR model might not be suitable for large-scale industries. While it is a practical approach to change management, it also possesses challenges. One of the major limitations is the lack of depth in the change management theory. Shortly, this provides an actionable step but does not explore the theoretical aspects to change and understand the dynamics (Bhavani & Mahalakshmi, 2023). This model particularly focuses on individual change and might not address the complexity of major transformation. This model’s steps might not be experimental to innovative technologies in the change management process. Furthermore, with the involvement of digital transformations in cultural and technical aspects that may not be comprehensive, there is a scope for all the projects that depend upon smaller-scale organizations.
Conclusion
The ADKAR change management model promotes a solid framework for organizations looking for change. It concentrates on individual transition and necessary changes to motivate employees. Although the model offers significant advantages such as long-term sustainability and enhanced communication. It is essential to know its limitations and a structured approach might not be flexible when it is required. The right change management approach aligns with the organization’s objectives and needs. To conclude, this model is one of the important factors to remain committed to the change process and enhance the culture of development and change transformation. This fosters flexible culture to face the change process.
References
Bhavani, G., & Mahalakshmi, M. (2023). Change Management: Strategies for Successful. International Journal for Multidisciplinary Research, 5(4), 1-11. Retrieved from https://www.ijfmr.com/papers/2023/4/3875.pdf
Paramitha, T. A., Tobing, D. K., & Suroso, I. (2020). ADKAR MODEL TO MANAGE ORGANIZATIONAL CHANGE. NTERNATIONALJOURNALOFRESEARCHSCIENCE&MANAGEMENT, 7(1), 141-149. Retrieved from https://ijrsm.com/index.php/journal-ijrsm/article/view/80/78
Singh, N. K. (2024, Nov 13). What is the ADKAR Change Management Model? Retrieved from Agilemania: https://agilemania.com/what-is-the-adkar-change-management-model
V, R. D., & Thekkekara, J. V. (2023). Change Management: A Survey of Literature in View of Analysing the Advantages of ADKAR Model. RGUHS Journal of Allied Health Sciences, 3(2), 1-7. Retrieved from https://journalgrid.com/view/article/rjahs/12433728
Keywords
ADKAR, Change management model, Digital Transformation, Knowledge, Ability
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