Marketing and 4ps
The market is nothing but conducting dealings commercially. So,In any business, market is the only platform where sellers and buyers can communicate with each other. Marketing efforts are mainly driven by customer requirements. To improve sales for any business.
The first approach is called the 4P approach. And another approach is called value-based. So, Approach. The 4 Ps marketing approach mainly focuses on product, price, promotion, and place. To find out approximate price values for a service or product. One uses price as a reference.(Twin, 2024). It makes its prices based on production cost, customers’ willingness, and competitors’ prices. The place focuses on product distribution to customers. And information related to how to deliver and where to sell products.So, The product focuses on product development that reaches customer requirements.So, And creates differentiation from competitors. Promotion includes strategies for promotions that improve awareness of the particular product.
Social media marketing
The concept of social media marketing is increasing sales by using online networks. Social media marketing consists of listening to followers. So,Social media advertisements, analyzing results, engaging users. And posting interesting content on social media platforms. The reason for using social media for marketing is it is hard. To advertise any product using conventional methods.Like going to people and trying to convince them. If they are not convinced, then your time is wasted. But on social media platforms, it connects groups of people at the same time.
In 1979, Usenet, the first online platform. So,Was created and gained popularity in 1990. It allowed followers to send messages exchange files. And post anything related to the news by using UUCP protocols(B, S, Sujaya, & Sabri, 2021).But don’t allow users to make friends online. To avoid this problem.So, Six Degrees launched an online forum but it limited the profile lists. MiGente and Black Planet websites gave the facility for adding friends and making profiles.
Media Sharing Features
Friendster was the first forum created by Apple in 2000. And it introduced the posting picture feature. Likewise, LinkedIn, Orkut, and Facebook were each established. Media sharing features came from the websites such as Photobucket, Instagram, flicker, YouTube, etc. Social media has been flourishing and nurturing its features to develop without any restrictions. (Appel, Grewal, Hadi, & Stephen, 2019). Before posting content on online platforms, building a strategy is very important in social media marketing. The strategy includes goals, selectingthe right social platform, using online platforms to increase awareness related to brands and choosing an interesting content to post (Zuhdi, Daud, Hanif, Nguyen, & Shankar, 2019).
The main benefit of using social media is you are able to maintain your business from any place only by using internet. Experienced persons in any industry create their profiles on LinkedIn, a website for them. It helps to maintain a contact list of professionals with any users and share information that is related to work. The process of LinkedIn marketing is to generate leads, encourage any business collaborations and relationships, share content to your portal and increase awareness ofproducts.
Digital Marketing
is one of the types of marketing that uses online and internet based technologies like mobile phones, desktop computers and other platforms that run by using digital media to promote services and products. So,Digital marketing brought about a change. In the marketing technologies used for business promotions. Between 1999 and 2000 (Lavanya & Radhikamani, 2021).So, After this period marketers are interested to use technologies. So,In the way of data driven marketing,influencer marketing, optimization of social media. Search engine optimization, content marketing, search engine marketing, content automation, campaign marketing, advertising display, optical disks. And marketing of e-commerce. Digital marketing is extended to channels. That do not use internet which gives digital media like call back, ring tones of mobile and television.
See these Links:
Content Monetization
Content Monetization Explained: Models, Platforms, & Strategies
Check for Sample Content:
Report on Different Types of Data Analytics Frameworks
Financial Ratios