Marketing and its 4Ps

Marketing is the process of attracting the customers with the products or the services which satisfy their needs. It helps in understanding and analyzing the consumer’sinterests. Marketing relatesto every side of the business which includes development of product, analysis of customer interests, advertising, and sales. There are different types of marketing strategies like internet marketing, social media marketing, video marketing, search engine marketing, print marketing and many more. Every company or start-up can decide about the clients they want to serve.

To achieve the marketing goals, and reach the customers’ needs one should select the right promotion of their products and such price,product, place, promotion efforts are called marketing mix. The price, product, place, promotion plays a major role in the marketing process as each one has its own identity. A product is a thing that can be in the form of goods or services which are sold or built to satisfy a singlecustomer or group of customers.

Affects The Production

Price plays a major role in marketing because every customer chooses a low price based on the quality of the product. It also affects the production, demand for the goods,services, and profits of the company. There are different types of pricing methods like cost-plus pricing, promotional pricing, demand pricing, delivered pricing and others. Cost-plus pricing is the process of setting the price with respect to the actual material cost, labour cost is added and fixing the rate of the product. Demand pricing is the process of fixing the price of the product by determining the demand of the customer in the market.

Many organizations or brandsdecreaseproduct prices for a short period of time to grab the customers’ attention to increase the value of the product and the services which refers to promotion.So,According to the author right information and availability of the product in the market and awareness to the customers is very important (Nwe, Soe, & Aung, 2020). Place states that the manufacturer ships the product from one place to the customer’s address, it should be done on time which helps organizations to satisfy the customer and marketing objectives as well.

Social Media Marketing

            Social media marketing is the field of using social media to share the information through building social networks to enhance the organizations growth, increase sales, to bring awareness over the products and services for the customers. So,Organizations can use different websites like Facebook, Instagram, YouTube, twitter, and similar social media networks to explore their business and get good impressions over the customers. According to the author social media is the platform which helps the organizations share the right information faster and helps the customers to find the efficient products or the services (Ravi & Kumar, 2021).

It allows the organizations to interact with their future customers. As well as present customers, the correct use of the social media platform helps the organizations to expand the brand of the company and interact more with the customers. Author describes that for all the small business, or the start-ups the social media is very important and useful to extend their business and increase their brand awareness into the customers view (Baluch, 2024).

Awareness Over The Customers

Facebook is a very popular social media platform. Which helps in promoting our business. In the form of Ads and bring an awareness over the customers, get new leads, expand business, and increase sales. Instagram is another social media platform which has millions of users every day. It is a very useful platform to expand one’sbusinessas it is a very known application. We can use this platform by posting images, adding stories, links in bio, live streams. And shop which helps to take our business to the next level.

Another important social media platform is YouTube. Which is a famous application known to many people which the second largest search engine next to google. If one’s business has the right desire, then YouTube. Can be a great option to expand that business. And by explaining the products demo in a video. And promoting the unique features of the products to reach the customers choices. LinkedIn is also a network platform which is particularly useful for B2B organizations. It is also helpful in promoting job posting and hiring people.

Digital marketing

Digital marketing is the type of marketing platform. Which includes internet and network related technologies like desktop, mobile phones, and other digital platforms to promote the services and products. As per the author a well-planned marketing strategy helps to reach the customers very fast with lower costs (Lavanya & Radhikamani, 2021). The organization should have a well-trained staff with the right knowledge to ensure the company’s success within less time. Now a days many people across the world. Are spending their time online and browsing the internet to view new products and services. We can also learn different ways to expand our business by seeing the different strategies of other businesspeople. Digital marketing is a very helpful technology. Which helps business organizations to run steady. In this competitive world and small businesses try to gain knowledge from the large businesspeople and expand their business.

As many people spend their time online.It is very beneficiary for the business organizations.To have their attention on their product advertising. And can analyze the audience expectations, thoughts over how they search for different kinds of products. The company should firstly ensure what online platforms. Help the organization’s growth and success and will correctly explain their products and services to the customers. It is becoming as a booming technology. Now a days which is very helpful to the different organizations, business people. Like household women’s also to start their own business.

See these Links:
Content Monetization
Content Monetization Explained: Models, Platforms, & Strategies
Check for Sample Content:
Report on Different Types of Data Analytics Frameworks
Financial Ratios