REACH
In the Reach Act Convert Engage framework, Reach focuses on enhancing the brand’s recognition, awareness, and visibility. It also concentrates on engaging potential customers. In Reach Act Convert Engage framework, the main aim of reach is to grow the website audience and generate more website traffic. This assists to drive the target audience’s focus to the social media pages, websites, and micro-sites (Chaffey, 2024). Moreover, it includes paid advertising and social media marketing.
1. Site Audience Comparison
The site audience comparison focuses on comparing similar websites based on various characteristics of visitors and audiences. Various characteristics such as the number of visitors, the time spent, user behavior, and actions on the website. Moreover, this helps marketers to engage more traffic and enhance the engagement with the website. The traffic pattern comparison helps to know the strengths and weaknesses with the help of the site’s performance. Digital marketing tools that are useful for site audience comparison such as SimilarWeb, ahrefs, Google Analytics, Semrush, and Comscore.
2. Digital Analytics tools
The digital analytics tools are helpful to measure and analyze marketing campaigns. It collects and analyzes the data from online marketing activities. Moreover, it analyzes the user’s behavior and understands the demographics. This assists in achieving the maximum return on investment. Also, it supports marketers to make effective decisions and understand the audience’s preferences. Additionally,, monitors the market trends and increases the engagement and conversion rates. The tools help track the website visit and interactions. The digital analytics tools are Google Analytics, Analytics 360, Adobe Analytics, PIWIK Pro, and Mixpanel.
3. SEO Keyword Analysis
The SEO keywords are phrases added to web content to enhance the search engine ranking. Generally, it is a process of identification and analysis of suitable keywords and phrases in search engines (Dean, 2025). The potential users make use of those keywords for searching for any queries on the web. This is crucial for locating and analyzing the exact keywords and similar keywords for the necessary search result. The process involves identifying the required keywords and driving organic traffic. Especially, the right keyword enhances the users and makes it easy to find the topics. For SEO keyword analysis, some digital marketing tools utilized are Google AdWords, Google Trends, Woorank, Semrush, and ahrefs.
4. SEO rank checking
SEO rank checking involves the process of monitoring the position of a website in the search engine result page. It involves specific keywords in the search engine. Moreover, it also includes a periodical check on the website rank based on the right keywords. This assists in monitoring the changes in search ranks (Huang, 2024). This involves keyword tracking, fluctuations in ranking, and performance measurement in SEO. Shows the impact of search performance. Measures the efforts of SEO and visibility of the website to the users. The SEO rank-checking tools are Google Search Console, Woorank, Advanced WEB ranking, Search Metrics, and BrightEdge.
5. SEO Site Crawling
The crawling in SEO is a process of finding new, updated content in the browser. It follows each page link and collects the data. One of the important processes restoring search engines and providing relevant results about the search. If there is no crawling in the website, then there is no indexing in the search engine result pages. This enhances visibility and drives organic traffic (Sharma, 2024). It starts from highly trusted websites and discovers new content. In addition, it extracts the information from each page and finds relevant searches. The digital tools in SEO site crawling such as ScreamingFrog, GoogleSearchConsole, ahrefs, xml.sitemaps.com, and yoast.
6. SEO Backlink Analysis
Generally, the backlinks are known as links from other websites to your website. The website’s ranking in search results depends on backlinks. Backlink analysis is one of the major roles in SEO strategy, in which points to websites from external sources. In addition, it involves analyzing the quality and quantity of battling and providing relatable insights for the SEO effort. This influences the authority on the website. Moreover, its impact on traffic and ranking. The analysis of backlinks helps in identifying the link from the domain. The tools of SEO backlink analysis are GoogleSearchConsole, ahrefs, Majestic, Cognitive SEO, and MOZ.
7. Google ads and Paid search analysis
Google ads refer to search results and include a pay-per-click model. It indicates that the payment is gained when the user clicks on their ad. The paid search refers to the appearance of ads on search engine result pages when there is a search for a keyword by the users. It includes elements such as click-through rate, conversion rate, cost per click, and impressions of clicks. These paid searches indicate the cost and benefit that is gained after visiting the ad, and the profit generated is calculated. The digital tools used for Google ads and paid search analysis are Google Ads, search metrics, WordStream, semrush, and SpyFu.
8. Influencer outreach and management
Influencer outreach involves identifying specific and relevant people who promotes the brand or company. It is a marketing strategy to attract the audience strongly. Moreover, it generates more awareness and new customers are attracted to the influencer strategy. This includes building relationships with the influencers to enhance the brand, and purchases are made over the influence of the customers. This aligns with the brand values and targets the audience’s interest. The promotions and sales are measured with the success of outreach. The tools used in influencer outreach and management are Followerwonk, Buzzsumo, BuzzStream, Analytica, and Traackr.
9. Data management platforms and audience targeting
Generally, the data management platform helps in the collection and organization of data with various marketing efforts. It integrates with various applications and processes according to the segments of the audience. The usage of audience segments helps to reach the right people with the help of marketing efforts. The targeted audiences are based on various structures and characteristics. Moreover, it depends upon the country, city, and location. There is a behavioral approach in which, based on the customer’s purchase history. Tools used in data management platforms in audience targeting are Salesforce, Google marketing platform, Neustar, oracle marketing cloud, and adobe experience manager.
Reach Act Convert Engage
ACT
In the Reach Act Convert Engage framework, Act refers to interaction. It involves generating the leads and finding out the members to get registered. Moreover, it encourages users to take the action and explore the website. Moreover, It focuses on getting the visitors and reaching the website and guides the visitors in enhancing the experience (Broadhurst, 2022). This involves elements such as landing pages, forms, product pages, live chats, and conversion rate optimization.
10. Website interaction and UX tools
Basically, website interaction is one of the key factors to engage visitors to the website. The interactions include such as clicking the links, viewing the content, and navigating through the pages. The UX tools help analyze and design the user experience of the website. Moreover, these tools attract customers to go through the website. Basically, the UX tools are designed with the help of designers and developers. These tools perform web page enhancement. Moreover, this also supports in tracking the interaction with the website and the performance of user engagement. The tools used in website interaction and UX tools such as Hotjar, PIWIK Pro, Clicktale, CrazyEgg, and Tealeaf.
11. Content management systems
The content management system helps in creating the website and managing the content. The various activities such as creating, organizing, and storing the files of websites. It helps in the development of user interfaces and grows engagement with customers. Moreover, it also allows collaboration and publishing the materials on websites. This helps to track the analytics and assists in working in real-time analysis and publishing the content. These are useful for the users to feel effortless and customize their design preferences. The various tools in content management systems are Acquia, Optimizely, Sitecore, Adobe Experience Manager, and Oracle Marketing Cloud.
12. Blogging Tools (And CMS)
The blogging tool helps to create and manage the blogs. It publishes the blog post on the website. It enables the content creators to write the content and post the blogs. These are helpful in search engine optimization and keyword analysis. The blogging tools are helpful for the users to search the content and also allow the design for the blog. These are built with some features and plugins for visibility in the search engines and help the bloggers to plan the content. The various blogging tools are Hubspot, Movable Type, Expression engine, and Drupal.
13. Content Curation and Authoring Tools
Generally, content curation refers to organizing and creating the content. These tools help improve the content management process and also engage the channels through social media platforms. Content curation refers to sharing relevant content and gathering insights. Moreover, it saves time and maximizes the impact (Brian Dean, 2024). Qualified content is found more easily. Also, engages audience with fresh content. The tools used for content creation and authoring tools such as Evernote, IFTTT, Feedly, Scoop.it, and Seismic.
14. Landing page creation and testing tools
A landing page refers to a specific action to get landed on the web page. It helps visitors to land on a particular web page. Tools help convert the landing pages and calls to action. There are functionalities such as drag-and-drop builders and templates in which they customizes the elements in it. These tools help integrate with other platforms and manage the website. The testing tools help in the development of designs and testing the results. The tools used for landing page creation and testing tools such as Unbounce, lead pages, Click funnels, IOInteractive, and Optimizely.
15. Digital asset management
Digital asset management is a system that is used for storing, organizing, managing, and distributing digital assets. Generally, it refers to the management of technology. The digital asset is the main component in digital asset management which is owned by an individual or an enterprise. This optimizes the production of sales and marketing. It also enhances the consistency of the brand and enhances user experience. The digital asset management tools are Filecamp, bynder, Adobe Experience Manager, Libris, and Widen.
16. On-Site Push Notification
The onsite push notification is the occurrence of a pop-up message on the website. The notification would appear on the website, and visitors see the notification. These are the notifications that are triggered when there is an action performed on the website by the user. The notifications indicate that there is a reminder on the page. These are designed for user experience enhancement and promotion of any brand. The on-site push notifications such as promotional pop-ups, nudges, card reminders, announcements, and prompts. When the user is not active on the website, these messages even work. It has a personalization option and also timing. The on-site push notification tools are HelloBar, OptinMonster, SaleCycle, Wunderkind, and Salesforce.
Digital Marketing Tools – Reach Act Convert Engage
CONVERT
In Reach Act Convert Engage framework, it is the process of converting visiting customers into actual customers. Some customers are interested in buying the products, so the next step is to take them into account for payment and turn them into customers. The customers makes payments through online or offline systems, depending on availability (Chaffey, 2023). It indirectly involves encouraging the customers to be involved in the payment process.
17. Personalization for e-commerce
It involves showing customers their preferences based on past purchases. Especially, the relevant products are displayed based on the recommendations. Moreover, it engages the customers on the e-commerce platforms. The collection of data takes place based on various factors such as queries, product purchases, location, behaviors, and preferences. Personalization also involves e-mail marketing, in which personalized messages are sent based on the product preferences of the targeted customers. Based on the audience segments, the preferences are sent. Moreover, It also includes the browser behavior in the segment. Also, it involves promotional messages and sends them to the target audience. The digital tools useful for personalization for E-commerce websites such as Freshrelevance, Barilliance, Omniconvert, SaleCycle, and KIBO.
18. Push Notifications and Email Retargeting
Generally, the push notification is known as a small message that turns up on the computer, phone, and tablet. This involves alerts and requests. It generally appears in a small context. Reengage the customers by following up the notifications. The push notifications are based on various factors such as purchases, instant notifications, marketing, and real-time updates. E-mail retargeting is a process of sending targeted emails to the customers. It involves sending the brand products or purchasing items. In some cases, the users add the items but they leave without the checkout process. The reminders are set to the customers to complete the shopping. Some emails include product recommendations and discounts. The e-mail retargeting and push notifications drive engagement with customers and enhance personalized shopping. The useful tools for push notifications and e-mail retargeting are SaleCycle, Klaviyo, Freshrelevance, Pure360, and Airship.
19. A/B and Multivariate Testing Tools
A/B testing involves a comparison between web pages based on specific metrics such as engagement rate, click-through rate, and conversion rate, the performance is checked. There is only involvement of two variables to test and understand. The specific components such as CTS, headlines, pages, and images. Moreover, it involves limited traffic to compare the results. Moreover, this gives straightforward insights. Multivariate testing involves multiple elements. The combination of several variables and overall performances. The different combinations include such as buttons, headlines, and images for comparison. The interactions are also tested. It involves more data. The useful tools for A/B and multivariate testing are Google Optimize, Visual Website Optimizer, Optimizely, Oracle Maxymiser, and Adobe Target.
20. E-Commerce Management
E-commerce management is a process of online business. It involves the brands reaching the goal and gaining customer attention with an enhanced experience. Moreover, this ensures that the products are reachable to customers and manages the inventory levels involved in the management. Includes the process of connecting the market research and selling the products online with developed pricing strategies (Salmi, 2025). Involves the process of strategy with a targeted audience and brand positioning. It ensures the levels of stocks are managed. There are technological aspects involved in enabling security features and management. There is a strong relationship with customer management by making them involved in loyalty programs to engage the customers. It also includes delivery systems and manages the shipping in e-commerce platforms. The useful tools in e-commerce management are opencart, shopify, spree, prestashop, and Woocommerce.
21. Product and Customer Review Tools
Product review tools are useful for gathering reviews and ratings from customers. Some websites are filled with customer reviews for the products and services. Moreover, these product review tools help in analyzing and collecting the content of feedback. Certainly, feedback tools helps to collect important ideas and suggestions on the products. It supports in prioritizing the advanced features and updating the suggestions. These data and insights provides data-driven decision making in the marketing system. These review tools help in gathering feedback for effective management and strengthening the business. Moreover, it also increases trust and better customer engagement. The digital tools for product and customer reviews such as TrustPilot, Feefo, YOTPO, bazaarvoice, and Reevoo.
22. Call Tracking
In the call tracking, the tracking of phone numbers for effective marketing campaigns. It identifies the trends and behaviors to improve the sales process (Ray, 2022). There is a track of call duration and conversation. Based on the data, the businesses provide related preferences to the customers. It helps in analyzing incoming phones and customer behaviors. With the help of data, marketers enhances performance. The process also involves assigning different phone numbers to different marketing channels and encouraging interaction. The call tracking systems provide interaction details and drive the results. The various call-tracking tools such as Convirza, Infinity, Responsetap, CallTrackingMetrics, and CallRail.
23. Customer messaging and live chat
Customer messaging involves customer interaction. The customer also expects instant responses to queries and demands. These communications are possible via live chats. Especially, Live chat is an effective technique for customers to know the solutions and learn more about the product. The live chat provides instant explanations for any Technical Support or any issues. Also, it enhances the decision-making process and also increases the conversation between the customers (Bernal, 2024). They configure automated responses to enhance the experience. The live agents are trained for different queries to respond to the chatbots and manage routine tasks. The digital tools for customer messaging and live chat such as Intercom, olark, Livechat, LivePerson, and Nuance.
Benefits of Reach Act Convert Engage
ENGAGE
In the Reach Act Convert Engage framework, Engage refers to maintaining long-term relationships with customers. This enhances customer loyalty with repeated purchases. Moreover, there is direct interaction with customers. It also measures the customer participation in buying the products and recommendations. In Reach Act Convert Engage framework, Engage It involves providing customer support by following personalized content and follow-up messages (Broadhurst, 2020). Moreover, it also provides loyalty programs. Enhances the interaction with the customers on social networks and support on chat. Engages with customers by providing product updates. It is also possible to understand customer satisfaction in the overall experience of purchases and increase the leads further.
24. Social media publishing focus
The process involves sharing the content on social media platforms such as Facebook, LinkedIn, and Instagram. It involves scheduling the force and engaging the audience. Social media publishing involves planning, which has distribution channels. The creation of content requires drafting and researching the information and content. For the distribution, it needs social media platforms to share. It connects to a large audience globally. Moreover, it also increases visibility and engagement. Social media generates more leads and enhance product offerings through promotions. The tools for social media publishing focus are Buffer, Hootsuite, Sproutsocial, cision, and FALCON.IO.
Social media to engage customers in Reach Act Convert Engage framework
25. Social media listening focus
Social media listening is a process of focusing on conversations and getting insights from the customers. It is looking over the position of the targeted audience on social media or online platforms. Moreover, this helps to track the metrics such as comments, shares, and likes of the posts. It is useful for getting feedback and identifying the main trends in social media (Pawar, 2024). Also, it assists to track online mentions and quickly respond to complaints and queries. Social media listening also provides discussions based on customer preferences and tracks the sentimental analysis of customers. The digital tools for social media listening focus such as Talkwalker, Brand24mention, agorapulse, and brandwatch.
26. Social media campaign tools
The social media campaign is a process in which regular social media are generated and product awareness through social media. Additionally, it also involves driving and converting social media traffic to the website. Social media campaigns involved in trade strategies to reach customers and attain subscriptions. It also builds customer relationships and enhances awareness. The social media campaign tools help maximize the content creation and increase collaboration. This includes maintaining customer trust by protecting the brand’s reputation and being involved in social media platforms. These campaigns are useful for both social media management and public engagement. The social media campaign tools such as Shortstack, Khoros, WOOBOX, Pagemodo, and Tabfoundry.
27. Online customer service tools
Generally, the online customer service tools help in business operations. It helps in knowing what customers feel about the products and services. Moreover, these tools help in managing huge queries simultaneously without any disruptions. They allow communication with emails and via various platforms. The repetitive tasks are automated and also enable the responses rapidly. This increases customer satisfaction by giving responses quickly. It gives support and enhances the experience. Moreover, this provides productivity by giving personalized service and customer support. The online customer service tools such as Zendesk, Help Scout, Freshdesk, Groove, and sprinklr.
28. Marketing cloud, CRM, and Campaign Management Tools
The marketing cloud involves automation where capabilities are analyzed. It involves customer relationship management and digital marketing, which generates enhanced marketing strategies and also manage personalized campaigns. Moreover, it assists in optimizing and cross-channel campaigns. It allows businesses to enhance customer actions. The marketing cloud helps allow businesses to respond and also enhance feature management. These help to track customer behavior, automate marketing tasks, and personalize communication. In customer relationship management, the potential customers build strong relationships with the business and enhance communication. Moreover, the tools help collect and store all the information regarding sales and customer segmentation. Campaign management involves tracking the performance and managing the budgets according to the needs, and also involves multi-channel execution, with analysis and tracking the system. The tools such as GetResponse, Hubspot, Salesforce, Oracle Marketing Cloud, and Adobe Marketing Cloud.
29. E-mail service providers Marketing Automation Services
The e-mail service providers help create and send emails to a targeted audience. Additionally, it involves e-mail campaigns with bulk emails. There are also predefined templates that are sent with design content. It manages the targeted content and send it to the relevant people. It assists in knowing the metrics such as click-through rates and conversion rates. Marketing automation is a technology that helps automate marketing tasks. As many tasks are repetitive it helps in automated segment and send automatically. Moreover, it helps in efficient time management and segmented targeting. The email service provider tools such as MailChimp, DotMailer, GetResponse, Adestra, and Act-On.
30. Survey and voice of customer tools
Voice of the customer is the process in which the customers’ actions are noted and their feedback is noted. Moreover, It involves the development of customer needs and engaging with feedback such as polls, surveys, and interviews. The surveys help to gather the product feedback and satisfaction rate of customers. The voice of customer tools helps in analyzing customer opinions and sentiments. Additionally, these tools help in gathering the behavior and preferences, and measuring satisfaction. These also help in the immediate interaction of purchase and how customers resolve the issues. Also, it supports in areas of improvement and increase the retention of loyal customer base. The survey and voice of customer tools are SurveyMonkey, CrowdSignal, Typeform, VisionCritical, and Confirmit.
References
Bernal, R. (2024, Sep 12). What is Live Chat and Why is it so Important for Your Website? Retrieved from Getresponse: https://www.getresponse.com/blog/what-is-live-chat
Brian Dean. (2024, Nov 01). Content Curation. Retrieved from Backlinko: https://backlinko.com/hub/content/curation
Broadhurst, M. (2020, Sep 04). The (P)Race Framework for Digital Marketing. Retrieved from BroadHurst Digital: https://broadhurst.digital/blog/the-prace-framework-for-digital-marketing
Broadhurst, M. (2022, Nov 09). How to Use the RACE Planning Framework for Marketing. Retrieved from Broadhurst: https://broadhurst.digital/blog/how-to-use-the-race-planning-framework-for-marketing
Chaffey, D. (2023, Sep 05). RACE Marketing model. Retrieved from davechaffey: https://www.davechaffey.com/digital-marketing-glossary/race-marketing-planning-model/
Chaffey, D. (2024, Jan 17). Introducing The RACE Growth System and RACE Planning Framework: practical tools to improve your digital marketing. Retrieved from smartinsights: https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/
Dean, B. (2025, Jan 15). Keyword Research Strategies. Retrieved from Backlinko: https://backlinko.com/hub/seo/seo-keywords
Huang, B. (2024, Aug 27). What is rank tracking and why it matters for SEO. Retrieved from Clearscope: https://www.clearscope.io/blog/what-is-rank-tracking#
Pawar, S. (2024, Sep 04). The importance of social media listening for brand success. Retrieved from Sketchnote: https://blog.sketchnote.co/the-importance-of-social-media-listening-for-brand-success/
Ray, O. (2022, Jun 03). What Is Call Tracking and How Does it Work? Retrieved from Invoca: https://www.invoca.com/blog/what-is-call-tracking-software-and-why-do-marketers-need-it
Salmi, K. (2025, Feb 12). Ecommerce Management: A Complete Guide to Running a Killer Online Storefront. Retrieved from Theecommmanager: https://theecommmanager.com/ecommerce-operations/ecommerce-management/
Sharma, A. (2024, Sep 27). What Is Crawling in SEO? Boost Your Website’s Visibility. Retrieved from Youngurbanproject: https://www.youngurbanproject.com/what-crawling-in-seo/
Keywords
Digital marketing tools, SEO Optimization, Race Framework, Marketing, Website interaction
Relevant Articles
MSMEs Using Digital Marketing to Increase Brand Awareness and Visibility