Strategic Marketing Plan of Brain Sensor Technology Company

Executive Summary

            The brainwave sensors are used to communicate the pressure, and temperature, and observe the brain movements of human brain waves. This sensor allows us to carry further a range of brain activities. In the market, the company expects to grow at a CAGR of around 9.5% in a year. Increasing population, neurological disorders such as Traumatic Brain Injury, Dementia, Rising Sleep disorders, etc., some people’s poor lifestyles, high stress, and demand for brainwave sensors in the market. Technology development raises awareness in people about neurological disorders and divides brain wave sensors’ future growth in the market.

The demand for innovative new brainwave sensors is developing thereby providing market improvement in the estimated period. In addition, the global sensor expects that at a CAGR of 9.5% from a constrained aspect in California, the brainwave sensor is expected to reach USD 391.7 by 2032. Additionally, the company provides platforms to purchase the sensor through retailers, healthcare unions, education, warehouses, hospitals, and e-commerce services, etc., To expand the company, needs to establish significant strategic regions over the globe like APAC, EMEA, and US. Furthermore, the estimated budget is about $200 million. In business competition is the most important, it makes the struggle to improve products or services. So, the competition helps to maintain the customer needs more overly.

Business Challenge

The Brain Sensor Technology company may organize in different ways to help people who are suffering from several issues related to the brain(Nurmikko & Borton, 2014). In addition, the wireless Brain sensor company, assumes millions of neurons send form signals and electrical pulses, and these signals will communicate with each other. Additionally, neurosurgery resident at California University School of Medicine and Barnes Jewish Hospital in St. Louis. Furthermore, the reason for launching this product and the company aims to build the electrical movements in the brain, which will help create brain waves, which are crucial to features of the brain operating, reactions, thoughts, and behaviors in people, the brain sensor technology company aim to develop in every area. Finally, in the recent emerging research analysis company expects that importantly a stable revenue CAGR in the estimated time.

Mission of Statement

Neurons noticed one thing the depth analysis of how the human brain receives signals. Brain sensors can help to better understand, and improve the mental status of paralysis patients, and brain-dead patients. This device will also determine the human’s physical health like physical brain function, heartbeat, breathing, and physical body activities.

Vision of Statement

The vision of brain sensor technology is to become larger worldwide so every person can find this company anywhere. This company will find and discover what they want to purchase online and offer customers the maximum possible price. The company will work for more utilities with more facilities for patients. The focus is to build a place where people can find and discover the company. 

Needs of Offering

            This brain sensor will be used to analyze patients and brain disease persons(Kincses, et al., 2023). These paralyzed humans faced many issues, like brain stressors, pressures, injuries, and illnesses.  Brainwave sensors are strategies that are accessed to determine the human brains and their activities in the forms of brain waves, brain temperature, and pressure of the human brain. The brain wave sensor features an electroencephalogram (EEG) sensor, photoplethysmogram (PPG+Pulse) oximeter, photoplethysmogram PPG+Gyroscopeand accelerometer. The success of the creation of brain sensors to communicate directly from the brain to computer devices depends on their requirements.

Marketing Plan

            When we are struggling to survive, and are not responding to any treatment. Brain death is when the human does the rest of the body, the person will lose their body movements. And absences of the brain system, and lack of problems in body movements. They are not able to respond to any activities without others’ support. In that situation, neurons suggested this brain sensor to observe the brain activities, and what they want to explain to others. With the help of a brain sensor, a tiny chip electrode implanted on the human head to detect brain signals, neurons will be controlled in an external device (computer). After the brain signal is transferred, special software analyzes the patient’s brain activities. It can create and decode human brain thoughts into characters.

The brainwave system receives the information from the human brain and signals for affective to determine it. Many benefits of this brain sensor to know information from human, they can detect mental status, emotions, their thoughts, through facial movements. The information obtained from the computer was used to which type of treatment they required. Through the brainwaves find the exact treatment that should be given to the person. They brainwave various fields and industries. Mental health, stress management, monitoring brain injury, sleep assessment, and education.

Owner Qualifications

            Increasing the use of brain sensors for neurological disorders, sleeping disorders, and Parkinson’s disease is revenue growth to a significant level. Rory K.J. Murphy, MD, a neurosurgery resident at California University School of Medicine and Barnes Jewish Hospital in St. Louis.The brain senso technology company established in 2000,the company is expected to improve at a CAGR of 9.5% from USD 391.7 million in 2020 to USD 1,56,31 million by 2032. Between 2024 to 2028 revenue growth is expected to increase more.

The global sensor wants to project at a CAGR of 9.5% from a constrained aspect In California, the brainwave sensor must reach USD 391.7 in 2032. In the recent emerging research analysis company expects that importantly a stable revenue CAGR in the estimated time. Over the past two decades, studies on brainwave sensors. Rory K.J. Murphy intends to save those who are suffering from paralyzed patients, brain dead, and sleepless disorder patients, etc.,

Market

The aim of the brainwave sensor market is probably to reach USD 431.37 million by 2031, developing a CAGR of 9.5%(Yahoo Finance , 2021). the brainwave sensor will detect the internal pressure and movements in the brain and the most important thing is it records the brain transmission through brainwaves. This brainwave sensor accesses mobile phones, tablets, laptops, and computers, sensors are available from long distances also. In the market wireless brainwave sensors are doppler devices, and sleep monitoring devices are popular and low-priced.

Many people are affected by diseases from brain paralyzers, brain-dead patients, mental illness, and neurodegenerations, who are having these problems those are losing their lives. Reducing the price of the research directly results from the increasing prevalence of humans with neurological issues. Besides the developing incidence of other relevant correlated of brain diseases has saved the driving services(Linked in, 2023). In the industry, the exciting changes in people’s social surroundings have also developed the growth of the wireless brain sensor.

Collaborators

            The wireless brain sensor has to be launched worldwide in the market, and it is divided into four countries, Europe, LAMEA, Asia Pacific, and North America. And North America is an important investor worldwide, in the estimating period they are expecting to improve wireless brainwave sensors. If increasing the chances of distressing brain injuries and the government policies, rules, and regulations are provided in this business.  The business marketer must estimate the growth possibilities for a particular target population.

This brainwave sensor has thoughts to develop clinical and trials high investments in the market. And I’m expecting to provide a service to people who are not able to pay money, for them I’m providing tax deductions to support the customers. whatever the company product expansion in healthcare facilities, discounts on the products. If the number of people increases in the city, I expect to expand more with more facilities and new openings.

Competition

            In the market, many of the companies have the duplicate products of brain sensors. In the market, competitive products may target us. Like they offer the same price asthe product, they are directly targeting us in the same markets. The indirect competitors sell several categories and are undoubtedly accessible at several cost points but they target us. I’m selling brain sensors directly to hospitality, but the other company will also sell the same product with low prices or low-quality products. It may damage us, in that case I must sell with offers and discounts.

I will advertise my product features with direct-to-customers (Business-to-customers) and the needs of customers to beknown. It has a feature like the size of the brain sensor chip it is a miniature atom-based magnetic with several electrode sensors. It is easy to carry anywhere and nobody can identify that sensor. Its looks like a sugar cube, operates at room temperature only, and is lightweight and flexible to wear. It has the ability to communicate with paralyzed persons, brain-dead persons, mental illness, and neurodegeneration. Neurons will understand the perceptions of the patient. 

Business and Company

            In business entrepreneurs in every industry need to stand with the competitors. In some situations, the conflicts might be severe. Neurons suggested this brain sensor to know the brain activities, and what they want to explain to others. With the help of a brain sensor, a tiny chip electrode implanted on the human head to detect brain signals, neurons will be controlled in an external device (computer). After the brain signal is transferred special software to analyze the patient’s brain activities. This will help to reduce our business level in the market and be attractive to the customers.

The value of trusting the services of experts will help us to recreate your brand properly. To advertise the product, the company should follow some changes like name, logo, advertisement slogans, or website. After launching the product company can upgrade the product with more facilities like the best features. I need to calculate a successful and systematic device to measure the return on investments, to remove the total cost from the revenue. In this path, the company can find out the profits of the business.

Brand Identity

Some illegal websites can reason for the company issues in the market. It is also important to focus on brand identity including the best search engine optical to analyze the website network speed to avoid losing future customers and its impacts negative impression on the sales. continuously company needs to guide and analyze to collect their visions of users’ behavior and make sure that all visitor information gathered from the company, this website is secured. The thing company has to mention to the customers about policies of the exchange process.

The company must importantly have close conversations in the market and, after that target the customers. concentrate on the customer needs and promote the product and services. Many people don’t about this brain sensor. To generate awareness of the brain sensor, ensure satisfactory content to promote the product or service through televisions and websites, google, etc., to better improvement in marketing.

Strategy

            Brain sensor technology gathers brain signals by using EEG and Brain gate technologies(M, 2021). These signals will be gathered by neurons and they will monitor human brain activities. In addition, some people don’t have awareness of this sensor. Additionally, this brain sensor chip can be implanted in the human brain, and this seems like a tiny chip consisting of 100 hair-thin electrodes. Furthermore, hopefully, this brain sensor chip is in the primary stage of refining the interface between biological and artificial systems. Finally, this sensor will be used for paralyzed patients and brain-dead patients. So, this helps the patients who cannot move even a single movement without other help.

Such patients were able to do things like checking emails, turning the TV on or off, and controlling just their thoughts. In the future Brain Senso company expects to improve a microchip that is implanted in the human head in the visual cortex, which will communicate with a camera inside special glasses. It has a significant role in popularity in future genetic engineering fields and neuroscience. So, the brain gate and Electroencephalogram (EEG) technologies use patterns and algorithm matching to facilitate communication.

The important technical developments in brain computers communicate the process of treatment with brain electrodes. In the industry, the growth of the wireless brainwave sensor has reduced rapidly through the help of social media. Additionally, its would like to sell this product everywhere with people’s requirements(Gaur, 2024). Furthermore, through websites and shops, hospitals. Lastly, this device has huge demand in the market, The company is expecting to develop many features in the market.

Offering

            Medical appeals use the brainwave sensor to continuously detect and process the patient’s brain signals, transforming them into electrical wave line signals. Brainwave sensors will detect and collect data from brainwave signals, observing human brain activities and brain pressure. The wireless brain sensor will be smaller than the pencil lid. People can operate and adapt human brains using brainwave sensors. Implanting this sensor into the human brain there are multiple uses including predictive and protective maintenance. I will provide discounts for those who are not able to purchase this product and will supply this product with low prices or with more discount vouchers, and coupons and will provide free services also.

Communication

            The brainwave sensor to buy the product in the market, and provides opportunities across several areas. In the communications have two intentions to promote the product. First, is to provide a sustained demand and importance of the product. The second is to shorten the sales circle. So, its involves several categories to effectively reach your target audience and health care, academic research, diagnostics, and individual personal health monitoring solutions. Additionally, to communicate with customers, through the help of online marketing, and partnership marketing, direct organization. Furthermore, there are many advantages to collaborating with marketing. So, it improves the marketing efforts by accessing the creativity and resources of the product.

This collaboration method will allow brand range and success so that the company can achieve its goals. The number of brands that come together, will approach each other’s audience. In addition, expenses on advertisements, production cost, promotional material, and brand management successfully. Additionally, collaborations in marketing improve different aspects, and blog posts in social media campaigns, and marketing collaborations will motivate customers. Furthermore, in communication company must include the goal is expanding to reach customers, encouraging sales, and discovering new markets and product status. Finally, this collaboration suggests planning, and executing marketing creatively.

Distribution

            In the distributions, the three main factors are Who will sell it? Who will ship it? Who will service it? Marketing distribution is the main consideration for marketers, distributions will support connection with products and services to customers. To connect with customers, the company can achieve marketing goals, improve brand awareness, and develop income. The marketing distribution channels support markets to choose better options for their business. In addition, the way of distribution marketing is, that the company provides its products and services accessible to customers. Additionally, in the distribution marketing element place is the four Ps of marketing category. Furthermore, most of the marketers include the place, they will concentrate on where the company is promoting products and services. So, the company considers that customers are making their final decision.

The distributions may select a single distribution channel or a few different channels. The company will sell directly to the customers, through their stores, or on their websites or merchant market areas. In this direct sales customers will feel closer to the company, and the company will provide deals directly to the customers. and the company can handle customer experience and product supply and company can rectify their problems directly with customers successfully. Another channel in the distribution is retail stores like supermarkets, specialty stores, and big box retailers.

Role of Retailers

Retailers will present the product before customers browse the product. Companies selling the product will make more loyal and influence customers. independent distributor, they will encourage the customers to purchase the product. These distributors have their own warehouses. Resellers will supply directly to the customers rather than retailers. Wholesalers will purchase the goods directly from the company, they will buy in bulk at low prices. We have Selective distribution also, in dealing with limited customers distribution channels will help to sales process.

The Budget

Investment

The company needed to launch the sustain the brain senso company is estimating $160 million to $200 million(TajDini, Sokolov, Kuzminykh, Shiaeles, & Ghita, 2020). In addition, the evolution of the advanced uses of digital technologies will be significant to the improvement of this investment program. Furthermore, to expand the company wants to establish significant strategic regions over the globe like APAC, EMEA, and US. So, the estimated budget is above $200 million. Lastly, to improve the most skilled professionals for organizations who guide innovation and guide them to innovate. 

Investing in a more differentiated worldwide business profile by promoting the senso brand through social media, television, newspapers, advertisements, etc., the Business 2 Business model will focus on innovation, product relevance and breadth, and effective persons in digital platforms. In addition, to develop the product innovative technology needed to be awareness in sales and more profitability. Additionally, investing in digital technology to develop supply chain, product development, and communication with customers through worldwide digital platforms(Chen, et al., 2024). These expenses company estimated $260 million.

ParameterBudget
Manufacturing plant$ 2,00,0000
Manufacturing equipment$1,00,0000
Raw material$8,00,0000
Staff and hiring$7,00,0000
Annual Plant Maintenance$1,00,000
Transportation$3,00,000
Legal permissions$2,00,0000
Launch Marketing$1,00,000
Grand Total$52,00,000

Table: Budget Needed to Launch and Maintain the Offering

Return

Advanced devices, such as long-term brain sensors, are designed to monitor brain activity over extended periods. In the long term, the company will have a long-term goal like, the company needs to sell more products and have more long periods. The company assumes long-term financing the more than one year. So, these sensors have significant applications in medical, and research. Monitoring seizures and helping in the management of epilepsy. Finally, observing recovery and long-term impacts of brain injuries.

Enabling communication and control for individuals with severe motor disabilities. In understanding brain function related to various cognitive processes and behaviors materials must be compatible with brain tissue to prevent adverse reactions. In addition, short-term brain sensors are crucial for immediate diagnostic and research purposes, providing valuable insights into brain function and aiding in the treatment and understanding of various neurological conditions. Additionally, sensors should be easy to apply and remove, minimizing discomfort Some short-term sensors are portable for use outside the lab or clinic. Furthermore, developing sensors with higher sensitivity and lower noise levels. Lastly, combined with other diagnostic tools for comprehensive assessments.

Conclusion

            The brainwave sensor chip offers many understand into human brain communication, and it helps us to communicate with their mental status, it brings out patients’ perceptions and their thoughts. With the help of a sensor chip neurons will treat them with their mental status. Healthcare devices, research projects, learning tools, and therapy sessions will use brainwave sensor chips. In addition, human heads have sensor chips implanted, involving them in electronic elements. Additionally, this improvement will enhance human memory. Furthermore, this brain gate technology has a tiny chip with 100 hair-thin electrodes. It is thinner than a pencil lid. So, its determines the human brain and allows it to control external devices.

In the future, individuals will use special glasses equipped with a camera to transmit signals to a microchip implanted in their visual cortex, enabling neurons to communicate directly with the device. Briar gate chip doesn’t promise miracles, for instance, say that a paralyzed person, one day walk using an artificial leg by his thoughts alone. Additionally, those patients can do their work, like open emails and control a prosthetic arm with just their thoughts. Furthermore, the use of external brain sensors to detect brain activity can help manage the human brain condition. Presently scientists are researching to improve the sensor chip signal quality by decreasing the distortion and increasing the form issues of wireless

References

Chen, H., Wang, Z., Bao, S., Lu, C., Pan, S., Wang, P., . . . Chen, a. W. (2024, December 8). A Smart Wearable Device Using Graphene Material-Based Sensor for Neonatal Respiration Monitoring. Retrieved from Journal of Sensors: https://onlinelibrary.wiley.com/doi/full/10.1155/2024/2853487

Gaur, A. (2024, March 22). Brain-Inspired Chip For Wireless Data Gathering With Salt-Sized Sensors. Retrieved from Electronics For You: https://www.electronicsforu.com/news/brain-inspired-chip-for-wireless-data-gathering-with-salt-sized-sensors

Kincses, A., Vigh, J. P., Petrovszki, D., Valkai, S., Kocsis, A. E., Walter, F. R., . . . Der, A. (2023). The Use of Sensors in Blood-Brain Barrier-on-a-Chip Devices: Current Practice and Future Directions. Biosensors is an International Peer Reviewed Open Access Journal on the Technology and Science of Biosensors , 13(3), 1-17.

Linked in. (2023, March 3). Wireless Brain Sensor Market Size Latest Trends Prospects Forecast To 2028. Retrieved from Linked in.

M, M. B. (2021, September 3). Brain on a Chip Characterizing the Next Generation of Advanced in Vitro Platforms for Modeling the Central Nervous System. Retrieved from National Library of Medicine: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC8325567/

Nurmikko, A., & Borton, D. (2014, December 4). Wireless Brain Sensor Cloud Unchain Neuroscience from Cables. Retrieved from Brown University: https://news.brown.edu/articles/2014/12/sensor

TajDini, M., Sokolov, V., Kuzminykh, L., Shiaeles, S., & Ghita, B. (2020, December 8). Wireless Sensors for Brain Activity A Survey. Retrieved from Electronics.

Yahoo Finance. (2021, March 11). Global Wireless Brain Sensors Market: Analysis and Forecast, 2021-30. Retrieved from Yahoo Finance: https://finance.yahoo.com/news/global-wireless-brain-sensors-market-081000429.html

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