Executive Summary
Fog Away Tech company’s main purpose is to produce Anti Fog spectacles at affordable cost with convenience and safety of customers. The company aims to reduce the problems of people with fog issues on their spectacles because 80% of people are using spectacles in The Gulch City in Nashville, U.S. Especially at COVID time, many people face fog issues, leading to irritation and mental stress. People get fog issues when they breathe in and out, use digital screens regularly, and live in humid and hot temperatures. So, Vivien Penelope started this company and followed some strategies to lead the company in right direction. One of the strategies is customer centric which mainly focuses on customer reviews, personalization, one click ordering, easy returns and customer services.
Another strategy is Customer Circular which consists of recycling old and damaged products. Communication strategy includes facilities such as free eye checkups, a 10% discount for first purchase, a 50% discount for regular customers and bonuses to staff on occasion. The budget of company includes costs of lenses, frames, promotion, staff, licenses and permits. Material cost is high compared to others because company uses UV coating, anti scratching, and resistant coatings to protect spectacles. Company has highly professional ophthalmologists to prepare spectacles with safety measures.
Introduction
Company name is Fog Away Tech and it is located in The Gulch, Nashville, U.S. Its mission is to provide a free fog spectacle to needy persons with security precautions both online and offline. And its vision is to create user-friendly anti-fogging spectacle services worldwide. Many people face fogging issues when they wear eyeglasses while inhaling or exhaling, water vapor, in a foggy place, and stay on high-cold surfaces (Castloo, 2020). It is very difficult to clean whenever fog occurs. When people wear masks and scarves then they get fog issues on spectacles.
During the COVID pandemic, persons who have eyeglasses faced a big problem when it became mandatory to wear masks and even me also faced fog issues (Madan, Malhotra, Gupta, Ish, & Ish, 2020). So, starting a company on spectacles with fog-free facilities is necessary. Then that thought turned into a Fog Away Tech company that mainly focuses on providing anti-fog spectacles.
A lot of companies use different names for their product that are not relevant to that product. If a person wants free fogging spectacle, they don’t get correct data because product names are confusing. For this problem, company name is taken as Fog Away Spectacles which is easily understood by customers and determines the company’s purpose and product details. Then people easily use that company to buy spectacles which increases company’s reputation and is also helpful to fog away tech companies through increasing production, sales, and high revenue generation. The concept used by Fog Away tech is somewhat similar to a lotus that removes water, fog and moisture immediately when they occur and doesn’t have water particles on that. Likewise, fog-away tech companies manufactured products to fully protect from foggy conditions.
Company Introduction
Fog Away tech company provides various benefits to customers such as decreasing fog in humidity and heat conditions, managing sudden changes in the environment, decreasing frustration with fogging, enhancing visibility and improving performance and efficiency. When people work in cold or hot temperatures, moisture is automatically created and it leads to fog on lenses. In those cases, anti-fog lenses are used to reduce fog. when the weather changes suddenly such as hot and very cool, then fog occurs. Mostly, police officers and truck drivers driving outside or inside throughout the day face fog issues.
The people who work in very warm conditions or those striving for physical force, fog occurs because their body temperature increases based on surrounding air conditions. Sometimes sweat is also placed in lenses and that is also treated as fog. When people are cooking, they get fog from the gas. For all the above-mentioned reasons, Fog Away Tech provides solutions by giving free fog spectacles. construction workers, nurses and cyclists are some of the people who benefitted from this company. It is also useful to sportspersons while practicing and also useful to people who do exercises.
Fog Away Tech products have an advanced system of ventilation that gives a clear vision of people even when they are in very humid conditions. It also has comfortable and stylish fog safety spectacles for both women and men. For protection from dust, saliva and pollen, it uses a side shield facility. In this, lenses are coated with anti-blue and anti-fog technology that provide clear vision in different weather conditions. It has features such as lightweight, distortion-free, soft frames, modern, stylish, and comfortable designs. In addition to this, they have a secure fitting, abrasion resistance, eye protection in 360 degrees, high quality, last longer and adjustable belt features.
UV protection
Fog away tech uses anti-reflecting, scratch-resistant, UV protection coating on lenses. If a person continuously works with computers or watches digital screens or drives at night, the anti-reflective coating protects them from reflections of screen and saves the eye by using high index and polycarbonate lenses. When scratches occur on the lenses, scratch-resistant coating is used to prevent scratches. It is especially used for children. When people are exposed to UV rays, they get eye diseases such as macular degeneration and cataracts. So, Fog Away tech uses ultraviolet coating to protect eyes from UV rays.
Fog Away Tech provides an overview and scope of anti-fog lenses, different types of classifications, company details, anti-fog products, and future plans clearly on the Fog Away Tech website. It sells various products related to customer requirements for free fogging spectacles. It provides well defined descriptions regarding particular spectacles with proof methodologies.
The specialty in Fog Away Tech company products is providing a special kit that consists of microfiber cloth for anti-fog. That cloth will be reused 300 times and it won’t allow fog for 9-11 hours. This microfiber cloth is given when persons are working more than one day in heavy cool or heat temperatures. It takes safety precautions while creating an anti-fog lens. Its maintains highly professionals in optics such as opticians, ophthalmologists, optometrists and eye specialists. It reduces eye injuries by providing safety measures
Company product
Fog Away Tech also has another specialty that provides a facility that one type of anti-fog lens applies to all types of lenses such as plastic, transitions and polycarbonate lenses. It also gives a feature called Design Your Frames. It allows users to check which frame is suitable lively. While choosing frames, it doesn’t affect customer privacy. Fog Away tech company strictly follows rules regarding customer security and privacy. It uses PVC lightweight frames with smooth edges that provide comfort to use which makes them versatile in design. And also gives guidelines for customers to not affect other’s privacy. This company allows feedback and makes efforts to develop products as customers wish. It creates spectacles not only for those who have sight but also for those who want them for fashion purposes and the work environment.
If any person looking for safety anti-fog spectacles, must visit our store offline and online. Check the details and place an order at www.fogawaytech.com. and if people have any doubts regarding the product contact us and the company maintains experts to clear your doubts at any time.
The Business Challenge
Company Description
Fog Away Tech company is all about providing spectacles with anti-fog facilities.It is located in The Gulch, Nashville, U.S. Company’s headquarters is located in Nashville. It was established in August 2022 by Vivien Penelope. Company mainly focuses on people who suffer from fogging issues when they are breathing, or working in very hot or humid temperatures. In addition to this, it also considers night shift drivers and those who use digital screen servers regularly. It offers high-quality anti-fog spectacles by having highly qualified professionals in the eye field with safety measures for customers. Company uses anti-reflecting coating technology when spectacles are exposed to the sun and light, that technology automatically reflects light and saves the eye. Company also uses scratch-resistant, UV-reflecting technologies to protect the eye.
Mission and Vision
Fog Away Tech’s mission statement is to provide anti-fog spectacles with safety precautions to customers who face fog issues on lenses at an affordable price in convenience of customers. Its vision is to build no-suffering people with fog issues on spectacles worldwide by providing free fog spectacles.
Goals
To reach customers, company needs best place where it is easily identified by customers. So, company chooses The Gulch, Nashville, US. Because this place is popular for nightlife, urban living and dining. Usage of spectacle is very high in this place.
To get more customers, company gives special offers on spectacles. If a person gets bored by buying products from this company, it provides a feature called Create Your Lens. It allows users to design spectacles as they wish.
To increase revenue, company identifies regular customers and gives rewards and appreciation for them to feel good about the company. Attract customers by allowing them to talk with eye specialists lively. This means they don’t go for another company and they build good relations and increase their sales.
Need of Offering
During the pandemic, there is a strict rule for mask-wearing to prevent the spread of the virus of covid 19. However, above 50% of Americans wear glasses and some use sunglasses. If people stay in cool places, inhale or exhale, play games in winter, cook, exercise, and use computers daily while they wear masks, then fog occurs on their lenses and it blocks the visibility. For all those problems, Fog Away Tech provides a solution by giving anti-fog spectacles.
Fog away tech collects information about purpose of customer needs then designs spectacles based on that information. If a person has a sight issue and checking for free fog spectacles, Fog Away Tech allows them to describe their problems and requirements on spectacles such as color, quality, safety precautions and lens shape. If people want spectacles only for fashion purposes, then also company allows user to give their needs and then company works based on those details.
Fog Away tech has an advanced system of ventilation, a side shield, lightweight, lenses coated with anti-blue and anti-fog technology, distortion-free, soft frames, stylish, and comfortable designs. In addition to this, it uses anti-reflecting, anti-scratch, anti-UV coatings to protect the lens from fog. It has a secure fitting, abrasion resistance, eye protection at 360 degrees, adjustable belt features and high quality.
Fog Away Tech is useful for people who have eye strain, myopia, fashion, hyperopia, computer usage, double vision, squinting, blurred vision, presbyopia and eye protection. Construction workers, police officers, nurses, photographers, etc. will benefit from these free fog spectacles.
Owner Qualifications
Fog Away tech company owner, Vivien Penelope, has comprehensive experience, worked in Try Lense company for 8 years, and has a degree in ophthalmologist field. Vivien has a successful track record in designing lenses because Vivien’s educational background is somewhat related to lens design. Vivien’s commitment and strategies are valuable things for the company’s future.
The Market
Fog Away Tech company mainly focuses on customers who have astigmatism, nearsightedness, adults who lost vision and young people who have myopia and hypermetropia problems. It makes an analysis such that nearly 80% of adults, 60% of youngsters, and children wear spectacles because of sight issues. In addition to this, around 20% of people wear them only for fashion purposes to look good. 50% of people who work in IT industries or who use digital screens repeatedly, who work on night shifts and who are overly strained or exposed to the sun. Those all are facing fog on lens problems while they are in different climate environments, cooking, breathing in and breathing out. Providing solutions to all those fog issues on lens is not only helpful to them but also helpful for company.
Fog Away Tech mainly collaborates with celebrities, sports persons, swimmers and eye-related hospitals. In collaborating with eye care hospitals, a lot of people came to check their eyes. Company already ties up with some eye care hospitals to suggest their company products. For that, company pays some amount to that hospital. Second one is celebrities where people are attracted to follow their words and try to use their products. For that, some financial agreement occurs. Mainly collaborates with swimming institutions because wearing spectacles is mandatory for swimmers. By agreeing with those institutions, chances are high for product sales.
Company Approaches
It also ties up with retailers and small startup businesses. Some people follow their role models in sports. This company ties up with some sports celebrities to promote this company’s products by doing some videos or placing tweets on social media. It also collaborates with some advertising agencies, TV shows and social media influencers. Company approaches them whether online or offline based on their convenience. Company offers money or freely provides company products for a certain period to those collaborators.
Every business has competitors likewise Fog Away Tech has competitors such as Eye on Safety Limited and Clark Lense Corporation. Both companies are working on fog-free glasses but they don’t provide detailed information about technologies, chemicals and any other methods that are involved in glasses creation. Their company glasses are not suitable for any other spectacles. They simply use attractive designs and photos related to glasses. To differentiate from those companies, Fog Away Tech mentions all involved chemicals and technologies in the product description box.
It also mentions doctor’s details and provides doctor numbers for clarifying customer’s doubts. However, Clark Lense Corporation uses EVA nose pads that allow users to adjust, replace or remove nose pads. This feature does not exist in Fog Away Tech company. Fog Away tech has some features better than Clark Corporation, but only for EVA nose pads reason that company is giving tough competition in the market is because more people are interested in that facility. Compared to those companies, Fog Away Tech gives products at very affordable prices and also offers high discounts on any occasion.
Disadvantages of the Product
Strengths of Fog Away tech company are its uniqueness in products and its allowing customer feedback. If anyone facing health issues like allergies after using its company products, then this company provides an alternative option which is paying hospital expenses for curing deli allergies. If a person receives a wrong product or defective product, company provides an exchange offer without taking extra charges (Citek, Torgersen, Endres, & Rosenberg, 2011). In a customer wants proof of product quality, company conducts proving tests such as stream, outdoor, indoor, and freezer-to-freezer for every product that is visible to customers by making online video calls. For customer convenience, company is also available on an online website that is www.fogawaytech.com. When a person needs an order urgently like in one month, company is not able to provide it. Because making one spectacle with safety precautions is time-consuming even having experts.
Fog Away Tech company certified as an FDA first-class company which is given by Food and Drug Administration that regulates spectacle frames and lenses in United States. This company is registered with FDA because it manufactures products with medical devices. It is certified by impact-resistant statements and lenses which conduct a test called drop ball to determine whether unsold products are changed every year or not. It makes easily understand by customer about product validity. If any product has a wrong label or misbranded, customers get a bad impression of company.
Product Features
To avoid this, company registered with the FDA Labelling misbranding services which are provided by United States government. Company maintains U.S Custom Regulations for frames, lenses and spectacles. If a situation, company needs to import some products, that time U.S Customs shows details about customs laws and it maintains trade consultants to overcome the complex laws. Company also uses Analysis of SWOT to protect against sudden threats and utilize opportunities in the future.
Strategy
Fog Away Tech mainly focuses on the customer’s point of view on anti-fog spectacles. Company accomplishes its desire to fulfill customer requirements. Because company uses effective strategies such as approach of customer centric and circular. Customer centric strategy includes customer reviews, ordering with one click, personalization, customer service and easy returns. Customer reviews are used to take reviews from customers and help company development (University of Minnesota Libraries , 2015). Customers are provided with company history, needs, and preferences through personalization. Eye specialists are available to assist customers in the customer service department at any time. Ordering one click saves customers time by delivering spectacles based on their preferences. Company offers an easy returns approach that makes customers feel happy when they get wrong products.
Circular strategy consists of information about how to use unsold and damaged spectacles. By using this strategy, company reuses those types of products and doesn’t need to invest in buying new equipment. This saves the expenses of company. Company uses an alternative strategy called Test Again that includes test methods such as ZEST, SITA, and TOP. The spectacles’ testing methods identify and solve unknown problems raised by customers. This leads to customer satisfaction.
Offering
Companies use different pricing strategies such as skimming, penetration, bundle pricing and pricing on value based. Before any other company places a value, skimming strategy allows company to set a price and reduce it anytime company wants. To gain customers quickly, penetration strategy offers products at low prices. If customer mentions specifications about spectacles, a value-based strategy is helpful to determine the cost. Company gives the same price for a bundle of products using the pricing strategy. This strategy attracts customers who do not normally buy spectacles and increases sales.
Company uses fabrication techniques that include super hydrophilic coatings which are used to protect anti-fogging spectacle coatings. This technique is suitable for all types of spectacles coatings. Company offers free eye checkup facilities to all people who want to buy anti-fog spectacles. Give 10% discount on second time purchasing products and give 30% discount for regular customers. And also gives limited deals such as giving high discounts on special occasions. We use all of them to increase sales and company revenue.
Communication plan
To launch the products, Fog Away Tech uses a Rolling launch strategy. We regularly upload spectacle images on the company website using this strategy. I update my spectacles when a new product is launched in the market. It also uses analytical tools that take care of customer tracking customer activity on website. Those tools check the product and replace old products with new products.
Fog Away Tech uses different communication strategies such as clear messaging, free campaigns, collaboration with influencers and hospitals, advertising and key personnel. In clear messaging, company clearly explains its motto, techniques that are used, eye specialists and tries to prove its worthiness. In free campaigns, company appoint some members to talk about company products and goes to some places where people notice their campaign. This leads to creating awareness of company products. Key personnel include taking care of production, marketing, and finance teams which are the pillars of company. So, communicating with them is very important. Company collaborates with some advertising agencies such as Demo Duck, Yum Dory, Lucid Advertising and Fill Life Media. These help to communicate with customers by making online videos with celebrities, athletes and social media influencers.
Distribution
Fog Away Tech distributors are local optical centers, schools, colleges, sports academies, and eye care hospitals. Company’s main distributor is Bascom Palmer which is a famous eye hospital in the United States. Daily hundreds of members visit that hospital. So, Fog Away Tech made a contract to sell that company’s products. Balcom Palmer Hospital recommends Fog Away Tech company products to their customers then company sales are increasing.
Foga Away Tech maintains some small stores in different places and contracts with some retail stores. It expands business widely. When company manufactures products in bulk amounts, it shares products with its small stores and retail stores. Those stores sell the product directly and share products with local stores which are located in remote areas.
For shipping, company uses OSM Worldwide shipping company which acts as an e-commerce partner in shipping. It has OSMART technology to deliver packages and products quickly at low cost. It is useful for both domestic and international shipping. So, its provides door-to-door visibility and tracking facilities to satisfy online customers. Company also partners with USPS that deliver products within three to four days. It receives products from fog away tech companies and checks if products are correct and packaging is well or not, addresses and sells the product to customers. It doesn’t create problems like wrong product and saves time.
The Budget
Investment
Fog Away Tech company makes a budget plan with estimated costs of around $40,000-$60,000. Below are mentioned the budgeted allocations for each requirement.
| Parameters | Budget |
| Equipment cost | $12000 |
| Lense and Frames cost | $9000 |
| Display case | $8000 |
| License and Permits | $7000 |
| Training and staff | $5000 |
| Advertising and Marketing | $8000 |
Fog Away Tech’s initial cost for anti fog spectacles business is $30,0000. Company wants to launch new product by adding a nose-fitting feature for free fog spectacles (Raj, 2023). Companies estimated budget is around $40,000-$60,000. Company plan equipment costs $12,000 because it wants to use polycarbonate polyvinyl chloride and silicon nose pads. The cost of those nose pads is very high. Many people experienced issues with dropping lenses and constantly readjusting them, causing this product’s launch to generate $70,000 in revenue for the company. And also useful for people who have small bridges on their noses. To get the product, company invests in lenses, frames, licenses and permits, training and existing staff, advertising and marketing (Smith, 2022). We use these investments to avoid problems with the government and customers. So, for them company invest nearly $40,000.
Product Sales
The shot term goals for launching this product are to get a 15% capital investment in first three months and a 10% increase in product sales. To achieve short term goals, company needs to hire experts and will provide training facilities for existing doctors by investing $5000.Another goal is to reach $1 million in one year. Company will offer free eye check-up facilities thus customers easily buy anti-fog spectacles in next three months. After this, company will promote these products by contracting agreements with advertising agencies, and eye care hospitals.
The long-term goal is to place in one of the top five in United States optical business ranking system. This ranking system is the most prestigious system in United States. It identifies the companies whose business is related to spectacles, makes analyses and gives positions based on company performance. They give a ranking once in four years. To achieve this, company needs to focus on customer feedback, satisfaction, customer safety and quality of products.
Conclusion
Fog Away Tech company produces anti fog spectacles for those who are suffering from fog issues on spectacles. Company mainly focuses on people who have eyesight issues because even children are also facing myopia and hypermetropia problems. When people mandatorily wear masks to protect themselves from spreading COVID-19, everyone starts using them. It raises fog issues when they exhale, inhale, exercise, overly exposed to sunlight and stay in humid temperatures. To save them from fogging issues, Fog Away Tech took initiative and started company to provide solutions for those problems at affordable costs in offline and online.
It also provides anti fog spectacles for fashionable people who don’t have sight issues. Fog Away Tech company products have a ventilation and side shield facility to save from saliva and dust. It also includes some advanced features such as secure fitting, high quality lenses, frames and adjustable belts to give comfort to customers. It uses anti UV, anti-scratch, anti resisting coating technologies to protect the spectacles from scratching, and sun arrays. Company maintains high professionals in eye field, and specialists for creating anti fog spectacles with safety measures.
To promote the products company follows some communication strategies such as free campaigns, collaboration with athletes, celebrities, advertising companies and eye hospitals. Company uses rolling launch strategy for updating new spectacles with old, damaged spectacles. It also uses an analytical tracker to know the customer product delivery details and provide live information to customers. It builds customer trust. Fog Away Tech patterned with some retail stores and Balcom Palmer Hospital to distribute their company free fog spectacles. And also use OSM worldwide eCommerce shipping company to deliver products quickly. People with sight issues, including police officers, nurses, truck drivers, adults, students, computer workers, and athletes (sportspersons and swimmers), use Fog Away Tech company products.
References
Madan, M., Malhotra, N., Gupta, N., Ish, S., & Ish, P. (2020). Fogging of goggles in PPE during COVID-19 pandemic A practical problem with multiple possible solutions. Via Medica Journals, 88(6), 1-2.
Citek, K., Torgersen, D. L., Endres, J., & Rosenberg, R. R. (2011). Safety and compliance of prescription spectacles ordered by the public via the Internet. Journal of the American Optometric Association, 82(9), 549-555.
Castloo, A. (2020, February 19). Why people wear glasses may surprise you. Retrieved from All About Vision: https://www.allaboutvision.com/eyeglasses/faq/why-people-wear-glasses/#:~:text=While%20most%20people%20still%20wear,to%20make%20a%20fashion%20statement
Raj, A. (2023, December 27). Types of Nose Pads for Glasses. Retrieved from Specscart: https://specscart.co.uk/blog/nose-pads-for-glasses#:~:text=Eyeglass%20nose%20pads%20are%20two,the%20cause%20of%20eyeglass%20discomfort.
Smith, A. (2022, September 23). A How to Guide for Creating a Business Budget. Retrieved from Bench: https://www.bench.co/blog/accounting/business-budget
Team, I. E. (2023, March 11). How To Write the Conclusion of a Business Plan with Tips. Retrieved from Indeed: https://www.indeed.com/career-advice/career-development/conclusion-of-business-plan
University of Minnesota Libraries. (2015). Principles of Marketing (1 ed.). Minneapolis: University of Minnesota Libraries Publishing Edition.
See these Links:
Content Monetization
Content Monetization Explained: Models, Platforms, & Strategies
Check for Sample Content:
Report on Different Types of Data Analytics Frameworks
Financial Ratios