
Introduction
People are living in the world of internet where there are many webpages and websites, which are used to receive better results consistent with the needs. The concept behind these results is Search Engine Optimization (SEO). To improve the website visibility, designers implement search engines technique in their websites. Today many developers utilizing this concept to move their rank of webpage on the top of the world. Let us discuss how to implement effective SEO strategy to get top rank and how it works??
To design a better search engine optimization, designers should aware about the off-page and on-page methods in SEO. In Off-page method, Keyword examining is an effective strategy used to improve website population. It helps to identify high-value keywords in URL or web address, title page and description context with the help of different tools like planner, Ahrens, SEMrush. It integrates the keywords naturally in the body text of search and optimize the better results. Ensure to make device sociable website, latest mobile modular increasing, so it is better to make friendly responsive layout in order to increase the ranking of SEO.
While making a search engine keep in mind to provide high speed webpage. In research, it shown the average speed of a website in worldwide is 2.5 seconds(Anttila, 2021). In On-page Method, make sure to provide high quality external links with high reputation relevant content. Clicking a site is one of key factor to improve the ranking, people with same IP address clicking the site on hundred times reduce the rank of SEO. So, SEO keep tracks the user IP address also in order to improve ranking. To promote the site to top most rank, designers aware to quantity of inbound links(Nath & Ahuja, 2014).
SEO and Digital Marketing
The working process of search engine optimizations have five steps. They are; dragging, classification, filtering, crafting relevancy, displaying. Search engine crawls the webpage to crisscross the collected data. After drags the information on web, it classifying the contents of the database stored in the webpage. After, SEO compares the search string with index of database to filter the data and calculating the relevancy information based on the search, last step is to displaying the results to the users (Kumar & Kumar, 2014).
The crucial role of Search engine optimization in digital marketing identifies an important path way to promote the business through many marketing strategies like content, social media marketing. Because, SEO’s helps to seek many targets customers. In SEO’s, content is an organic material, explore to create friendly SEO’scontent marketing. Social media trends the world with quarter number of users, so the developers utilize the SEOtechnique in social media marketing to increase the search visibility of their webpage. PPC Campaigns means pay-per-click campaigns, In SEO designers implement high quality external links with relevant information. It is used to perform pay-per-click campaigns to receive higher number of PR clickers by clicking the link provided in campaigns. Digital marketing is also one of essential way to improve the ranking of SEO’s(Saminathan & Packiaraj, 2020).
Maintenance and Support
Developing a website, maintenance of the website services and applications are the crucial steps which never trims. It modifies the programs and update the software with new features. Furthermore, as like oil to the equipment, ongoing maintenance keeps the websites to run effortlessly. Some of main activities included in web maintenance are renovating the content in the website, keeps the SEO’s rank in top and maintaining the search engine thoroughly makes the online visibility results faster than others.
One of the important ongoing maintenance services is to keeping the user’s data securely, protecting the users from cyber risks (DMi Digital Marketing Agency, 2023). Furthermore, maintenance of website services, demolish the security threats from unauthorized users, boosting the user experience on webpage and tuning the high performance. To manage the technical support of website, company need a website maintenance team in order to provide quality services. Lastly, monitoring the user’s activity increases the communication with them(Diffily, 2006).
Well-known website services are peer-to-peer services which used to interact two platforms without third party services. The web development services are font-end, backend and full stack development services. Web management team focuses on web application services like reducing HTTPS request improves the performance of e-commerce websites by using POST, GET, PUT, PATCH and DELETE methods. Image optimizations, improving image quality to increase the user enhancement and ranking of SEO. Error handling, fixing the webpages which take times to load improves robustness of the application. ReservingCDN, caching the delivery networks improves loading speed of the websites.
Web Development Vulnerabilities
Focusing software updates makes the web application better with new features. Optimizing the software, it results to reduce the execution time of full stack development and improves performance of application. Bottleneck testing, test the bottleneck issues helps to improve the efficiency of the web applications. By maintaining and monitoring the all above service applications increase the website visibilities(Yolcu, 2023).
Developers aware about the security vulnerabilities by keeping strong passwords and frequently maintain the services. Maintenance of services includes fixing of bugs in the software, it used to run the software smoothly without any error because one bug could damage the entire software. Updating the framework of the website keeps the user experience much actively than before. Additionally, maintaining web support by providing an assistance crew entire day helps to improve customers. So, few web maintenance services are; rid of spam comments, redirecting the 404 servers, performing backups and recovering the activities regularly and testing the speed of the website(Ahmed, 2024).
For Instance; A small bug injected in the software, how developers fix it when it already launched in the market. The process to fix the bug is, firstly recognize the problem by testing the website with tools like Apache JMeter, OWASP, ZAP,UserTesting, Web Page Test, Browser Stack, TestRail, WCAG. After line up the issue with its urgency and dealing with the service administrators to stops the services and fix the issue with advanced security(DMi Digital Marketing Agency, 2023).
Client Communication and Reporting
Progress of the project keep informed to the client by different reports based on project time base. Project progress report is an important tool to communicate with clients to know about their project status and the budget for the project. Here, the project of web development company is to implement an effective website with highest google ranking. It is the responsibility of project managers is to keep the track record of everything while developing the project with reporting tools.
The different project reports are; Project status report, it is a report which is prepared once a week or a month on daily basis at the implementation stage of the project. In addition, project progress report is one of the essential reports to inform the client if the project meets its baseline. Additionally, project managers should implement this report with brief explanation about the project stage and the costs and the excepted completion date of the project. Furthermore, risk report, project mangers might keep this report at any time and the information on the report should be taken monthly about the risks involved in the projects. So, it should be detailed about the short-term and long-term risks of project. Lastly, cost-benefit analysis report and budget report, are the reports that informs to the client about the predicted costs and the benefits of the project.
Conclusion
This report is important because client should know about the decision that he/she taken about the project. One must know who are working for the project and when. In addition, allocation of people for the project shows the resource report. Additionally, variance report is the report includes cost variances and trends. Furthermore, gap analysis is the report that manages the current phase of the project in terms of time &money and workload report is the report includes the tasks assigning to each employee. Lastly, closure report is the report to judge the successful completion of the project(Landau, 2023).
By progressing all the reports to the clients and it is important to take the feedback from the client and make essential modifications. In addition, after completion of project, it is better to train the clients to maintain the successful use of the website. Additionally, they are three ways to train the clients and customers. Furthermore, They are: offline, online and self-approach training. So, online training means calling clients on zoom meeting or a lobby room with led-presentation, explaining the instructions to use the website and the services offers by the website. Finally, offline training means doing practical activity on the website to know the clients how it works with its features. So, self-approach activity means creating a document and a guide about the directions of use of the website(Shanu, 2024).
The benefits of conducting training programs to the clients and the customers is to minimize the hidden costs like customer support service costs. Additionally, to improve client confidence about the website and to enhance the add-on selling chances. Furthermore, increases the revenue costs and build the loyalty customers to the website. Lastly, chances to improve target customers by connecting them directly (Shanu, 2024).
References
Ahmed, A. (2024, April 17). What Is Included in the Website Maintenance Services List? Retrieved from hapy.com: https://hapy.co/journal/website-maintenance-services-list/
Anttila, M. (2021). Research on Search Engine Optimization Strategy for Voice Search. International Journal of Economics, Business and Management Research, 5(11), 1-20.
Diffily, S. (2006). The Website Manager’s Handbook . Morrisville: Lulu.com.
DMi Digital Marketing Agency. (2023, October 12). What is Ongoing Website Maintenance, and Why Do You Need It? Retrieved from Linkedin : https://www.linkedin.com/pulse/what-ongoing-website-maintenance-why-do-you#:~:text=Think%20of%20ongoing%20website%20maintenance,%2C%20secure%2C%20and%20fully%20functional.
Kumar, L., & Kumar, N. (2014). SEO Techniques for a Website and its Effectiveness in Context of Google Search Engine. International Journal of Computer Sciencesand Engineering and Engineering, 2(4), 113–118.
Landau, P. (2023, May 11). 12 Essential Project Reports. Retrieved from Project Manager: https://www.projectmanager.com/blog/4-types-of-project-reports
Nath, C., & Ahuja, L. (2014). Search Engine Optimization (SEO): Improving Website Ranking. International Journal of Engineering Research & Technology (IJERT), 3(4), 2652-2656.
Saminathan, R., & Packiaraj, S. E. (2020, December). Marketing, SEO Techniques and its Importance in Digital. Sambodhi UGC Care Journal, 43(4(III)), 54-58.
Shanu, W. A. (2024, January 22). What is Customer Training? 8 Simple Steps to Optimize Your Program. Retrieved from scribehow: https://scribehow.com/library/what-is-customer-training#span-id=types-of-customer-training-toolsty%E2%80%8Epesspan-of-customer-training-tools
Yolcu, F. (2023, June 27). Types of Web Development Services and How to Choose. Retrieved from Datrick: https://www.datrick.com/types-of-web-development-services-and-how-to-choose/
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