The Strategic Marketing Plan of HIHOS. 4
Mission and Vision Statement 7
The Strategic Marketing Plan of HIHOS
Summary
Hi-tech Homo sapiens (HIHOS) is an American innovative company that is located in San Jose technological hub city, US, also called home to the tech museum of innovations. It was recently founded with well-developed technological ideas. The main vision of HIHOS is to deliver creative technical devices that are helpful to people all over the world. The mission of HIHOS is to shape the world with the latest innovative devices. The products of this company are immense, with advanced technologies like machine learning and artificial intelligence with electronic sensors (University of Minnesota, 2015).
HIHOS introduces a new product called Cy-pat ill-eye, also known as Cyberpatent ill-eye. The product is used to predict human disease by testing a single drop of blood with the help of a spring-loaded needle based on the person’s condition and displaying the diseases in the human body. The main features of this product are: easy to carry, less weight, quick results within a few minutes, high battery life, high accuracy, easy to operate, and an automatic blood sample collector with the help of a needle. The functions of the device are: it is a palm-sized product made up of transparent material; people carry it easily with them wherever they go; the weight-less product is made up of polyester; there is no need to waste your time because it shows the results within a second; the operation is easy; and the software functionality of the device is already arranged.
Prick The Skin And Collect The Blood Sample
The components used in the device are the sensor, transmitter, and led to display the results, the launch needle used to prick the skin and collect the blood sample, the machine learning software with artificial intelligence, the semiconductors used to make the transparent light-weight device, and the input to output DC voltage. The operation of this device is to monitor the diseases inside the human body. For example, if a person wants to check his or her body condition, he or she may put his finger on the front side of the device for some time, and the sensor may detect the finger and send the information to the needle to collect the blood sample.
After collecting the sample, he or she may take the finger back. Amplifiers, transmitters, semiconductors, CPU, RAM, ROM, and software—all these elements do their work and display the results with the help of LEDs. So, The time taken for this process is very short. It is also known as an automatic sampler for disease detection.
Electro Chemical Reaction
To display the results, the process undergoes a few steps. They are: after taking the sample of blood, it undergoes an electro chemical reaction between red blood cells and white blood cells, and after analysis, the signs of the person that have arisen lately are detected with the SVM (support vector machine) method, which is a machine learning algorithm for both classification and deterioration, another machine algorithm is random forest analysis, which is the main step to notice numerous diseases based on the symptoms. After all the processes are finished, they go to transformation methodology to transform the results into displaying actions.
In the product, the new features that others don’t have are: with the help of machine learning in Python or embedded C program technology inside the device, it may help to detect multiple diseases like heart, kidney, lung diseases, and cancer based on the person’s symptoms, and it may help to reduce healthcare costs. For example, if a person wants to test the diseases physically, the process results in a huge loss, but if you purchase the product, it only takes investment cost and helps to detect the diseases so many times if you want to check. Performance, high battery life—another important feature of this device is that it is a chargeable device; once charged, it maintains the battery life for a few days, no need to charge every time after use.
Advanced With Automatic And Very Important To Society.
Automation devices: some of the devices, like glucose meters, have no advanced technology, the product called Cy-pat ill-eye is advanced with automatic and very important to society. In the medical field, it helps to increase the potential growth of patient outcomes, reduce the burden on medical specialists, and also improve personalized treatment plans. So,The product is a user-friendly device with machine learning programs that might operate anywhere without the use of the internet. The product allows people to use it in urban and rural areas because it is a non-dependent network device (Dopson, 2024).
A new product is very beneficial for the company in the current stage of the market.So, Creating new products remains the company’s reputation and helps to rise and bloom. The benefits that the new product called Cy-pat ill-eye is providing to my company are that it helps to increase income growth, progress brand acknowledgement, improve customer trustworthiness, and provide job opportunities for unemployed people, which helps the company to thrive in society.
Homo Sapiens Means Humans
The name HIHOS called Hi-tech Homo sapiens was given to my company because the word hi-tech means high in technology, and the word homo sapiens means humans who lack the knowledge to survive in society. Author preferred to give this name to create awareness of technology among the people by delivering and providing new creative technological products to them in order to survive them in a modern lifestyle. So,The name Cy-pat ill-eye (Cyberpatent ill-eye) given to the product which it refers; the word cyber means digital, patent means transparent, ill means not having good health, and the word eye means detector. The entire word is combined to name the device that detects the diseases of people by using digital technology.
The main purpose of creating this device is to help people know the diseases that they have based on the signs and instruct them to reduce them as much as possible. Disease detection is a tremendously severe task, extremely revealing, and a planned tactic regarding efficient machines. In the future, the product may be used in different sectors and be able to improve effectiveness by considering more signs to forecast illness, and it may be effectively used by people to improve the economic growth of the company (Chi, 2023).
The Business Challenges
Company Description
HIHOS (Hi-tech Homo sapiens) was founded recently in 2014. People all over the world trust HIHOS products and technologies. Although, it was established recently but growing effectively with its unique ideas and achieve top most rank in business world. In this financial year 2024, the sales rate of the Hi-tech Homo sapiens reached approximately 10 million dollars all over the world. HIHOS is an American company with its headquarters in Mountain view, California, US. It was developed with new innovative ideas to raise awareness about technology among people and be helpful to them in this busy world. Machine learning and artificial intelligence played a crucial role in HIHOS, and was established with these technologies. HIHOS developed many smart devices with advanced technologies and automation. Recently, it was developed a new product called Cy-pat ill-eye.
Mission and Vision Statement
The Mission statement of HIHOS to make the people passionate about technology by offering unique, well-designed, light-weight products, and create not only products but also deliver value to our customers.
The Vison statement of HIHOS is to shape the world with creative products, make it easy for the people who work for life, and encourage them to make their future better to survive (Herrity, 2022).
Need of Offerings
In this fast-moving digital world, people are running for their future and there is no time to eat or sleep. The HIHOS company develops the products with automatic technology so people could utilize them effectively without worrying about time. People with a lack of knowledge about the technology also operate the products of HIHOS because the products are made to activate easily, no difficulty to maintain and able to carry anywhere. The prices of the products also reasonable with well services. People might not worry about the upcoming investments because the company offers a one-time investment in products and also provides free delivery services after purchase.
HIHOS maintain fastest logistics system so, the product delivered within the given time. The company offers call service management. If the product is not working properly, people may call to the management and explain the problem; the company will send a service person to your home and solve the problem; it is a free service. The company offers a warranty on the product with the best equipment and also offers well-designed products with great technology. People feel comfortable with the products, imagined like there are in the scientific world, and be happy about the products and services that company provides.
Goals of HIHOS
- The goal of the HIHOS company is to reach 85% of people all over the world and to retain 35% of existing customers. Now company have 30% of loyal customers.
- To increase the revenue growth to 15 percent in five months by maintaining the discount rate of 20–30 percent, and to increase the high-quality sales to 1200 within a month.
- HIHOS planning to improve effective services to reach out the customers and to build trust among them. It developing new advanced creative products to improve the productivity of the company, to increase the scope of user-friendly environment to customers, and to decrease the complexity (Eby, 2022).
About the Owner
Joy Micheal is the founder of Hi-tech Homo Sapiens, One of global innovative company. He possesses an MBA certificate from the University of Texas. During his tenure, he has proven himself to be a successful businessman for 10 years and has maintained a successful track record in his career. has a great vision in machine learning, artificial intelligence technology, B2B marketing strategy, financial business management, cloud computing, and information technology. He has great leadership qualities and is dedicated to time management. increased his company’s revenue growth from 6 to 10 percent and develop new skills. He speaks French fluently (University of Minnesota, 2015).
The Market Section
Customers
HIHOS created a new product called Cy-pat ill-eye. This product is used to detect the disease in the human body based on the symptoms. Cy-pat ill-eye is useful to everyone who wants to know about their diseases. The company may target people who are busy in their world; these people don’t have time to eat or sleep; they are busy building their careers, and it is difficult for them to make time to go to the hospital to check for diseases. The product is helpful to these people because it is a palm-sized product easy to carry anywhere, so they may carry the device with them and check their diseases whenever they want.
The elderly, mostly in these age groups, are affected by many diseases due to a decrease in their willpower. The product helps to show their diseases within minutes, so they might cure their diseases as soon as possible. The hospital management, as the population increases and the percentage of patients also increases, creates huge work for the management. The product may reduce the burden on medical specialists. The product satisfies all the needs of people mentioned above, and it is available in the online and offline markets (University of Minnesota, 2015).
Company Analysis
The company HIHOS uses smart battery algorithms, eco-friendly semiconductors, well-advanced machine learning, artificial intelligence technologies, high-speed CPU clock rates, large-bandwidth RAM and ROM, well-modified transparency, and advanced automation. These technologies may increase the company’s sales of the product. The company HIHOS was recently established and well known to international countries, and there are a few countries that don’t know that HIHOS uses some strategies like advertising and promoting the product by arranging campaigns to reach the product all over the world.
Collaborations
HIHOS tier to many leading IT and electronics companies, such as MosChip Technologies, which has a high value rate in expertise in custom semiconductors and IoT applications; Analog Devices, which has upstream knowledge to create analog to digital converter devices; and Micromaterials, Inc., which has a vision to develop innovative thin wafers of 3D vertical integration of MEMS and AppOctet technologies, which have a vision to solve the biggest technological challenges. believes, as partners, that theyshould always be a leading principal with inventiveness and modernization and enlarge our prospects in an extremely competitive world. HIHOS may deal with other big companies like Dell, Samsung, and Siemens, to explore the product with people because they are developing around the world and have a chance to purchase it, or else HIHOS may establish branch stores in a few places in order to achieve high revenue income.
Competitors
In the rapidly growing digital world, companies establish themselves to create new, innovative ideas in order to rise above the competition. The few competitors, such as Intel, develop products with a maximum CPU clock rate of 400 MHZ to 6.2 GHz, but the Cy-Pat ill-eye product’s CPU clock rate is greater than the Intel CPU clock rate of 500 MHz to 7.8 GHz. Another competitor is Alphabet Inc., which is the leading company in technologies and develops products with advanced technologies like cloud computing, but HIHOS introduced the latest technology like MI and AI in Python with advanced features that provide quick results within seconds in the product.
Nvidia develops system-on-chip units for mobile computing, but it doesn’t replace the individual components, but the product Cy-pat ill-eye components might be replaced with other components individually if it destroys; there is no need to replace the entire system. AMD develops the high-performance RX6000 series chip that uses software and hardware, but since the product Cy-pat ill-eye uses the latest software, there are no chances to derive compatibility issues. Companies like Intel, Alphabet Inc., Nvidia, and AMD may have chances to compete with HIHOS, but HIHOS came with advanced technologies to overcome the competitors, and the product has high chances of being sold.
Business Climate
The product Cy-pat ill-eye has a lot of advantages with well-developed advancements, but in the future, they might have a few drawbacks from the law of government against your company. The company must be aware of the government’s actions before the product launches in the market. Before launching, HIHOS must obtain legal action from the government proving that all the elements used in the product are eco-friendly products and complete the trademark registrations. The main thing the company does is do a test drive. Without a test drive, no company should launch the new product on the market.
The element semiconductor has a few drawbacks that might pose a threat to the product in the future. So, the company HIHOS came up with the idea that they use semiconductors with polymers, which are environmentally friendly components. Another drawback may arise, i.e., battery use in the product; it might have a chance to blast and shorten the life of the battery. The company HIHOS uses a battery with a smart battery health algorithm that supports staying within an innocuous range and extends the battery lifetime to 800 to 1600 lifespans (Podolsky, 2019).
The Strategy Section
The strategy
To launch a new product in the market, marketers use many strategies in order to increase the growth of the product and increase the profit of the company. The company HIHOS uses a value-added marketing strategy.
Because the company that used this strategy delivered not only products but also value to the customers and obtained their attention. identifying the value proposition, targeting the right audience, communicating the value effectively, and delivering value consistently.It looks similar to the marketing mix strategy, but not. HIHOS also offers value along with the product to the customers. In four factors like creating, communication, delivering, and exchanging, HIHOS provides offerings at every stage, promoting the benefits of offerings with the product, and delivering the offerings to the customers. The value approach is in excess of a strategy; it evolves an honest assembly with consumers by lining up the HIHOS with its value. This strategy improves customer loyalty to the company by delivering its offerings.
By using a value-based strategy, HIHOS launches and sells the product called Cy-pat ill-eye through online and offline modes of stores that are available to the public (University of Minnesota, 2015).
The offerings
The product called Cy-pat ill-eye provides many offerings to customers. They are; it provides charger along with the product. The Cy-Pat ill-eye product uses a battery in order to charge it. The product offers a charger; there is no need to purchase it separately. The product offers a one-time investment to the customers; buyers who buy this product have to pay the amount for one time; there is no need to worry about upfront investments. So, people with high expenses may also purchase the product. The product offers free delivery charges and services.
People who buy the product online receive it without additional charges, and if the product is not working properly, HIHOS offers free services to the customers. The product offers a high battery life with a fast-charging facility; consumers may charge the product at once; it survives for two days. The product is an easy-to-carry device, and the maintenance of the product is low. People may carry the product anywhere they want to go and need not worry about putting in the effort to look after the product. The product Cy-pat ill-eye is an eco-friendly product; consumers need not worry about sustainable actions, and it is not a harmful product.
The Communication Plan
HIHOS may launch the Cy-pat ill-eye product into the market through offline and online platforms, collaborating with other companies to give advertisements on television and by posting the product with offerings on social media platforms like Instagram, Facebook, Twitter, etc. Today, around 80% of people are using smart phones and scrolling the reels the entire day. As the owner of HIHOS, Joyprefers this social media communication method to reach out to customers and arrange campaigns to create awareness about the product (Chin, 2024)
Analyzing the target audiences, focusing on those customers by sending messages, arranging telecommunications between people, and communicating with them through email marketing. In customer testimonials, people mostly trust the reviews from other customers. So, the company is aware of how to build strong customer-to-customer relationships. HIHOS creates online community platforms to promote the products of the company to customers and provide online service communications to those consumers.
HIHOS follows traditional communications like newspaper communication and advertising the product in newspapers, which helps reach out to 50% of people all over the world. Radio communications help the company reach out to 20% of people in rural areas. Communication through magazines may also help. The company reach out to 30% of high-profile. Magazines are mostly used by people. By business people and have a unique way to convey large amounts of information about the product.
Distribution
Even though communication plays a great role.In reaching out to customers the company. Should be aware of the distribution factor of the product. Through direct and indirect channels, the product will be sold. Through direct channels, customers may purchase the product directly from the manufacturing unit at a lower price. In indirect channels, customers may buy the product from wholesalers and retail shops.
The company itself may sell the product. By creating an online community channel. And the company may collaborate with third-party sellers by charging for the products of HIHOS.
The company itself may ship the product to customers. Around the United States, or it may collaborate with other distributors to deliver the product. Suppose a person orders the product Cy-pat ill-eye online. The service management of HIHOS tracks the data. Where the order comes from, communicates with their close distribution partners, and supplies the product through airlines, ships, or trucks. If it reaches the distribution center. Then the retailers or distributors may collaborate with delivery partners to deliver the product to the person.
The company itself may service the product. Through its network management in the majority of the United States. Or outside of the US, and it may collaborate with other service partners. To provide services to their customers (Fernando, 2024).
The Budget Section
| Parameters | Budget |
| Variable Costs | $ 465,000 |
| Fixed Costs | $ 842,000 |
| Direct Costs | $ 420,000 |
| Indirect Costs | $ 370,000 |
| Marginal Costs | $218,000 |
| Technological Expenses | $410,000 |
| Maintenance Costs | $275,000 |
Investment
The budget table is given below:
HIHOS company invested around 3 million dollars. To develop, launch, and bring the product called Cy-pat ill-eye into the light of the business world. Those expenses are Variable costs. Which include advertising costs, promotion expenses, shipping costs, etc., in order to successfully launch. The product, are around 4.65 lakh dollars. Fixed expenses of the HIHOS are 8.42 lakh dollars. Including labor costs to develop the product, salaries of the employees, and utility bills of the company(University of Minnesota, 2015). The workers use wages to purchase raw materials and components for manufacturing the product.)
In-Direct costs, including office expenses and legal charges, are 3.7 lakh dollars. The marginal cost includes customer service expenses. And the expenses to create more goods for the customers are 2.18 lakh dollars. Technological expenses mean the amount spent. To buy the advanced technology for the office and for the product is 4.20 lakh dollars. We spend the required amount on maintaining the cost.
And repairing services, and projections of upgrading the elements are 2.75 lakh dollars (Landau, 2022).
Return
HIHOS spent a lot of money. To achieve the success rate of the product. And the company has financial goals to build achievements in the future. The short-term goal of the company HIHOS is to achieve an income rate of 6 million dollars within five months. Improve cash flows in the company within a month, and increase the sales rate to 3000 within two months. The long-term goal of HIHOS is to earn 10 million dollars in a year. By grasping the attention of customers (Schwahn , 2023).
The Conclusion
HIHOS develops new products with the latest advanced technology that are useful to people in this modern digital world. An automatic machine was used to create the Cy-pat ill-eye product. Learning technology to predict diseases in the human body based on the signs. The main objective of the HIHOS marketing plan is to create awareness about the Cy-pat ill-eye product among people. Medical specialists are used to decrease the burden on them. Detect the multiple diseases presented in a person’s body, and show them to be careful about the diseases.
In this plan, HIHOS aim is to fascinate the world with its ongoing innovative products and ideas. HIHOS offers many services to customers at reasonable prices with its products. It offers a one-time investment to the customers and diminishes the upfront investment. The pros and cons of the Cy-pat ill-eye product may include real-time applications. HIHOS merges with other contributors to determine effective ways to reach the target audiences. In 2024, the turn over of HIHOS was 10 million dollars. And have a goal to reach 15 million dollars with this product in the coming year.
Value-Based Strategy
In this plan, HIHOS uses a value-based strategy to deliver value to the customers and to improve customer loyalty. The company uses traditional and non-traditional communication methods to promote the product Cy-pat ill-eye. HIHOS created an online community to develop business-to-customer relationships. The plan itself provides a unique way to explore the product with its various strategies. The future of the product Cy-pat ill-eye is bright. And the plan built an outline framework to protect the light on the relationship with customers and satisfy consumer needs. HIHOS invested more than two million dollars. To launch and develop the product and maintain its goal to achieving 1500 sales within a month. The information in the plan addresses future benefits and provides solutions for drawbacks.
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