Blockchain’s role in digital content

Introduction to Blockchain’s role in digital content creation

In Blockchain’s role in digital content, the digital content is a form of creation of content online, and to enhance the visibility. There are various forms of digital content such as e-books, podcasts, audiobooks, articles, games, shows, music, websites, and social media. Generally, content creation starts with research and identifying the related information, and posting on the digital media (Pahlawan, 2023). The content creation takes place with effective planning, and giving the ideas of the content. The blockchain assists in giving ownership rights for the publishers and platforms to monetize the content. It offers a content right that no single entity controls. Moreover, this helps in retaining the control and ownership, and uploads the work to the decentralized platform.

Blockchain’s role in digital content supports ensuring the management of the license and controlling the system. Especially, the copyright protection is one of the essential things, where unauthorized parties claim ownership of others’ work. So, with the help of blockchain, it allows a licensed and monetized way to track the work and eliminate copyright issues (Qi & Salcedo, 2024). Other person redistributes the owner’s content without permission, the blockchains record helps in indisputable proof of ownership and detect the unauthorized access and use of work. Blockchain enhances greater trust to the audience and fairly compensates the work and enhances the relationship with content creators.

Overview of Blockchain Technology

Blockchain technology involves an advanced database system that allows safe and transparent information exchange in the Business Network. Data is stored as blocks, which are linked as chains in the blockchain. The main feature of blockchain is consistent data, which is not manipulated or modified without the network’s consensus. Acts as an immutable Ledger to track any orders or payments and make a secure transaction. Also, it eliminates unauthorized transactions and maintains consistency in transactions. No person tampers with the transaction when the transaction has been recorded in the shared Ledger. In addition, many entertainment and media companies use blockchain to manage the data of copyright and verification of copyright.

Blockchain’s role in digital content creation

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Blockchain’s role in copyright management

Generally, copyright refers to protecting the work of the owner and giving the authorship for the work. The digital content is of any type, such as videos, recordings, music, books, images, and content. The copyright gives a content creator the rights to reproduce and license the copyright to create the contents. Earlier, the traditional digital right management has limitations regarding transparency, centralization, and they are vulnerable to attacks. Therefore, the blockchain provides an effective solution with digital copyright management.

Copyright management

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Smart contracts for automated licensing

Generally, the blockchain technology helps to use smart contracts, which are self-executable codes with agreements written in the code. It automates the process of licensing in digital copyright. When a person creates digital content, they need to agree to the terms and it executes with the help of a smart contract. This assists the creators to get instant and fair response, and eliminate the risk of unauthorized access and use (Jain, 2024) Once the smart contract is executed, then immediately the transaction happens. The creator gets a certain percentage of their payment. Moreover, this automation helps with no manual intervention, no third-party intervention, and speeds up the payments for the creators.

Transparent royalty distribution

One of the major issues in the copyright system is lack of transparency. The content creators struggle with receiving a fair compensation. So, for this blockchain gives an effective solution to store and record every transaction with the involvement of a public Ledger. In addition, this transparency enhances the creator’s work and tracks the royalties. The piece of content consists of elements such as ownership, licensing term, and proof of ownership. So, the information is legal and it cannot be copied.

Decentralized content management

Earlier in the copyright management system, it was a centralized system with record labels and licensing agencies, which have rights to the distribution of content. It was prone to delays and inefficiencies. The blockchain has an effective solution, which is a decentralized network in which there is no single entity that controls the system (Singh & Singh, 2024). The creators manage the rights without the intervention of a third party, and to the digital tokens. Also, it controls and has a secured system, and creates the rights of their work with monetization and licensing.

Use cases of Blockchain in Digital content and copyright management

Ujo Platform

There is an effective usage of blockchain in the Ujo Music platform where it provides protocols such as portability, payment channels, security, and self-service in identity. It has a core layer of protocols with open source and a collaborative decentralized network. The music business consists of both copyright laws and ownership rights (Attar, 2018). It implemented a decentralized network for ensuring quoted license and avoiding the copyright issues. Moreover, it has published individuals to broadcast the music and link to the address via the blockchain network and provide a secure transaction. There are licensing handlers, which are smart contracts, helpful in licensing payments. The payments are distributed according to the content ID and with the respective content creator. Subsequently, it enables the proof of payments for enabling the rights to the user.

Kodak

It is a photography company that has introduced a change for copyrights management. Particularly, the photographers get paid for their work. The blockchain technology used in Kodak helps in the ownership rights of the photographer. Because many of the photos are copied to other websites, it creates an issue for ownership of the photographer. So, this blockchain helps to protect their privacy and ownership and enhance the profession. With the help of a Digital ledger, this supports keeping a record of ownership rights.

Conclusion

The rise of blockchain technology provided proof of ownership and enhances the digital content creation. To manage the copyright management, which depended on the central authority, and enhance the license agencies. The blockchain’s decentralized management set predefined terms. This made and empowered the creators to have control over their content, allowing them to explore new opportunities and prevent the unauthorized use. Moreover, with the rise of awareness and education around the digital copyright, it supports to enhance the intellectual property in the current digital era. In summary, the blockchain technology integrates and benefits the creators and consumers by eliminating the challenges. Furthermore, blockchains are decentralized, enhance development with seamless copyright registrations, and adapt to different technologies in the digital era.

References

Attar, A. (2018, Jul 03). The Ujo Platform: A Decentralized Music Ecosystem. Retrieved from Medium: https://blog.ujomusic.com/the-ujo-platform-a-decentralized-music-ecosystem-e530c31b62bc

Jain, M. (2024, May 26). Blockchain for Digital Copyright Management- Ensuring Fairness and Transparency. Retrieved from Eatmy: https://www.eatmy.news/2024/05/blockchain-for-digital-copyright-management.html

Pahlawan, P. (2023). Blockchain Technology in Digital Marketing: Roles and Challenges. International Journal of Economics Business and Entrepreneurship, 5(1), 58-67. Retrieved from https://www.researchgate.net/publication/379450743_Blockchain_Technology_in_Digital_Marketing_Roles_and_Challenges

Qi, Q., & Salcedo, L. G. (2024). Blockchain Technology and Digital Copyright:Navigating Opportunities and Challenges in the New Digital Era. International Journal of Science and Engineering Applications, 13(11), 35-39. Retrieved from https://ijsea.com/archive/volume13/issue11/IJSEA13111008.pdf

Singh, N. C., & Singh, P. T. (2024). Blockchain-Based Digital Copyright Management Systems: Design, Implementation, and Evaluation. Educational Administration: Theory and Practice, 30(1), 1106-1113. Retrieved from https://kuey.net/index.php/kuey/article/download/5983/4307/12187

Keywords

Blockchain technology, Content creation, Smart contracts, Licensing, Copyright management

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